This is
challenger work

This is
challenger work

The kind of work that earns attention, shifts markets, and puts brands on the map.
Industry
Services
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Theia

Motion capture is mechanical and confined to lab settings.
reveals human potential in the real-world
+91%
increase in website users
+92%
average engagement time per active user
Website hero banner for Employee Ownership Trust Canada featuring vintage-style photos of workers and bold text reading ‘Your Legacy, Their Future. Sell through an Employee Ownership Trust.’

Employee Ownership Trust

Business succession means selling out.
balancing profit & legacy.
550K+
LinkedIn impressions
2X
SEO visibility for target keywords
Colorful Seggiano panettone boxes with ribbons displayed alongside a Whole Foods holiday window installation.

Seggiano

Food brands scale by sacrificing provenance to please investors.
honoring provenance.
4x
increase in social media engagement
Challenger Strategy
Pura Meta and Google Ads, some UGC and some brand, like a static that says "Soft. Clean. Sustainable. Holds poop.”

Pura

Parents must choose between comfort, affordability and sustainability.
can have it all!
324%
Avg. YOY growth
8 figure
Revenue
Lineup of Crumps' Naturals dog treats in colorful packaging.

Crumps

Pet treats are empty rewards.
intentional rituals.
Brand Positioning
Challenger Strategy

Greenlight

Empowering parents to raise good kids.
financially-smart
5M
users
$2.3B
valuation
Walmart digital recycling program graphic showing refurbished electronics with a phone displaying the Certified Refurbished shop page and device components.

Walmart

Customer returns are sunk costs.
a revenue engine.
New revenue model
Challenger Strategy
Two Ecobee smart thermostats and a sensor displayed against a dark teal background, styled with driftwood and plants to emphasize eco-friendly design.

Ecobee

Thermostats measure the temperature in one room but control the temperature in your entire home.
the rooms you’re in and adjust to your preferences.
+30%
market share
#2
consumer brand

REDU Materials

Waste is written off.
raw potential.
Challenger Strategy
Website

Blue J Legal

AI belongs only in tech startups.
and established industries
2X
customers and revenue
$122M
Series D Round
Collage of 5&V client that rewrote the rules including Employee Ownership Trust, Walmart, Pura, and Seggiano.

5&Vine

Agencies prioritize scale & awards while cloaking costs paid by people and planet.
balance profit & purpose, championing client impact.
$2Bn+
in follow-on financing
2
IPOs
View of Earth from space with text overlay introducing Rethink Climate’s mission to solve critical climate challenges.

Rethink Climate

Corporate climate innovation is brilliant in theory, but fails to scale outside the lab.
market-ready and can scale in the real world.
Brand identity evolution
Social media posts including a patient smiling at an Invisalign appointment.

Invisalign

Invisalign is only for grown ups.
and teens!
Identify barriers to adoption
Overhead view of Fresh n’ Lean packaged meals including salmon, vegetables, and venison in sealed containers with branded labels.

Fresh N’ Lean

Ready-to-eat meals are built for busy lives.
can be built for peak performance.
562%
growth
$100M+
sales
Stok outdoor signage with cyclist passing by, featuring brand logo and tagline about investing wisely in the built environment.

Stok

Sustainability is a real estate marketing play.
performance standard.
Website
Brand development
Stellar brand guidelines booklet with cover image of a tradesperson on a roof, brand palette, iconography, and typography usage examples.

Stellar

Home maintenance is reactive, messy, and full of friction.
a seamless service.
Website
Brand development

MPG Sport

Activewear brand sell the story but skimp on sustainability.
MPG Sport builds the sustainability standard.
Brand development
Challenger Brand strategy
Pixie Mood instagram posts including photos and designed product photos.

Pixie Mood

Ethical handbags lack edge – they’re either too expensive or unstylish.
are affordable and capsule-wardrobe ready
Challenger Brand strategy
Organic social media
Billboard from Haute Hijab’s ‘Can’t Ban Us’ campaign featuring two women in high performance hijabs.

Haute Hijab

Hijabs are barriers in sport.
emblems of power in sport
3x
sales
Tier 1
press
Assortment of Village Juicery bottled juices in various sizes and colors, including green, black, orange, red, and yellow blends, displayed on a white counter.

Village Juicery

Messaging to customers is static and one-time.
dynamic and evolves based on need-states.
Marketing strategy
Customer experience
Gradient blue-to-purple Woveo debit card design with embossed numbers and logo.

Woveo

New immigrant credit options start at zero.
are designed for financial inclusion.
$2.3M
seed funding
Hand holding smartphone showing doctor on video call beside Dialogue logo.

Dialogue

Employer healthcare can be reactive.
must be proactive.
$43M
series B+
$100M
IPO
Mama Earth Organics billboard reading 'Think bigger than big-box,' featuring a crate overflowing with fresh produce and groceries.

Mama Earth Organics

Growth means cutting corners, creating waste, and squeezing suppliers.
feeding families, supporting farmers, and honoring the planet.
Challenger Brand strategy
Organic social media
Bluedot visualization timeline of global epidemics and pandemics from 1999 to 2022, including SARS, H1N1, Ebola, Zika, COVID-19, and Monkeypox.

Bluedot

Disease surveillance reports what’s already happened.
should predict what’s coming.
Tier 1 press
Swift Medical mobile website screens highlighting "Grow your wound care program."

Swift Medical

Wound assessment relies on guesswork.
data-driven precision.
$35M
series B
Instant Financial mobile app screens showing features like Instant Card, additional resources, and error page designs.

Instant Financial

Employees access their pay in weeks.
the day they earn it.
Marcom Platinum Award winner
Website & growth marketing
Atlas AI logo over a globe.

Atlas AI

Development data overlooks places that need investment the most.
maps the underserved to unlock equitable growth.
Value proposition
Website design
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