Home maintenance is reactive, messy, and full of friction.

a seamless service.

Home Maintenance as seamless service

Website

Brand development

The rule they were rewriting

Home maintenance was broken. Reactive, fragmented, and stressful. Property managers and tenants endured delays, miscommunication, and inconsistent quality. Skilled contractors remained underutilized and undervalued.

The rule we rewrote together

We helped rebrand Integrity First Maintenance (IFM) as “Stellar,” a name that sets the bar for exceptional service and reflects how customers should feel about their experience. This reimagination elevated Stellar’s promise to both customers and stakeholders.

Reinvented the brand

Created a new name, logo, and visual system that signaled trust and professionalism, without feeling cold or corporate.

Stellar website page promoting tradespeople recruitment with headline ‘Make money as a tradesperson with Stellar’ alongside contractor imagery.

Designed for seamless use

Built a human-centered website and user experience that made requesting service fast, intuitive, and reassuring for both residents and property managers.

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Stellar website page for property managers highlighting quality work, resident retention, and stress-free maintenance with family and home imagery.

Aligned stakeholder messaging

Developed communications that spoke directly to the needs of contractors, institutional partners, and tenants – each with a clear and compelling value proposition.

The impact

Stellar’s transformation redefined its market presence, achieving:

Poised for national growth

A $20M Series B funding round enabled Stellar to scale its operations and reach more homeowners nationwide.

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Fostered stronger partnerships

Stellar built deeper relationships with homeowners and industry partners by delivering reliable, transparent service.

Set a new industry standard

Stellar’s focus on professionalism and trust established it as a benchmark for seamless, stress-free home maintenance.

Dustin Marx

CEO

5&Vine’s results can be expressed by a single word: stellar. Within weeks of launching our new brand, we have already started to see tangible business benefits. Thank you, 5&Vine, for the awesome work!”

Stellar’s rule-breaking approach is transforming home maintenance, setting a new standard for exceptional service and reliability.

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If the rules aren’t serving you,

rewrite

with us.

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