Build a Website that dares, delivers & drives growth

Built with intention. Backed by strategy.

Let's build something brave

Screenshot of Instant Financial homepage with headline 'Financially Stressed Employees Can’t Give You Their 100%'

Screenshot of Pura homepage with headline 'Good for baby Good for Planet Its time for a change!'

Screenshot of Theia homepage with headline 'Simplify motion capture with unrivalled precision'

5&Vine homepage with tagline ‘We help challenger brands rewrite the rules and win’ displayed as a video mask.

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Websites we've built.

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Still playing by the old rules?

Most brands keep investing in beautiful websites that fail to communicate their unfair advantage. We don’t want you to settle for surface-level solutions. We create high-converting websites that highlight your core differentiators and align with your Challenger mission so your customers can experience the change.

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Websites that sharpen your edge and scale your impact.

Every site we build is powered by our Challenger Brand System. It transforms bold thinking into digital experiences designed to grow your reach and drive results.

Find the flaws in the status quo

You can’t build a website that challenges the status quo without first exposing its cracks. We uncover the assumptions, frictions, and missed opportunities baked into the status quo – and design a site that positions you as the alternative customers have been waiting for.

Identify your 5 Stones & Slingshot

We pinpoint the key website elements and brand assets that give you edge – then craft the slingshot strategy that connects them into one powerful, clear, and category-defining experience.

Strike with relentless precision

No fluff. No filler. We build sites that do the heavy lifting – boosting visibility, driving conversions, and positioning you as the brand to beat.

Before the Challenger Brand System

You blend in with the category.
Your site doesn’t reflect your purpose—or your potential.
A website that doesn’t pull its own weight and collects digital dust
SEO is weak. You’re buried in search.
CRM & integrations are clunky. Leads slip through the cracks.
Your team can’t make updates. Momentum stalls.
It lacks compliance with local regulations – and trust takes a hit.

After the Challenger Brand System

You look like the future of your category.
Your “why” is clear - and contagious.
Messaging cuts through. Design leaves no doubt. ROI pulls your to the top of your industry.
A website that increases your search rankings and drives conversions
SEO drives traffic. Strategy drives conversions.
Your team moves fast. Your brand stays sharp.
You earn trust from the first click.

Learn about our Challenger Brand System

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From just a website to a competitive edge.

See how brands like Theia and Employee Ownership Trust turned their websites into tools for traction, trust, and transformation.

We brought Theia’s motion magic to the screen.

Visual demo of “Theia Mode” with toggle on/off, where on shows the motion with Theia’s motion capture overlay in blue.

Find the flaws in the status quo

To reach Theia’s target audiences effectively, we created industry-specific pages tailored to each group, with messaging and scenarios that helped them envision themselves using the product. On each industry page, we put Theia’s best clients front & center with logos and testimonials to generate immediate trust. We also flipped the messaging of the About page from “who we are” to “why we matter to you.” We helped Theia bridge the gap between both markets by making the website credible for biomechanical professionals and approachable for business professionals.

Identify 5 stones & slingshot

Armed with these insights, we asked ourselves: “How do you showcase a revolutionary way to capture motion?” We redesigned Theia’s website to let visitors experience their breakthrough technology firsthand, rather than just reading about it. We also refined the messaging to highlight Theia’s unique capabilities and approach — turning a once static website into a dynamic demonstration of their industry-defining advantage.

Strike with relentless precision

Read the full case study

We brought clarity and confidence to a once-in-a-lifetime decision.

Website hero banner for Employee Ownership Trust Canada featuring vintage-style photos of workers and bold text reading ‘Your Legacy, Their Future. Sell through an Employee Ownership Trust.’

Find the flaws in the status quo

Theia’s unfair advantage was clear to us: their software delivers the most precise results, is accessible to anyone without formal training, and empowers biomechanical professionals to make informed decisions. Yet, Theia’s website wasn’t reflecting this unique value proposition.

Through our research, we uncovered two critical flaws: first, motion capture technology across the industry was often too complex, inaccessible, or disconnected from real-world needs. Second, software websites typically failed to bridge the gap between explaining their product and showing it in action. Theia’s revolutionary precision closed these gaps — and became the foundation for a website that challenged the old way of doing things.

Identify 5 stones & slingshot

Strike with relentless precision

Read the full case study

Ryan Ashton

VP Marketing

“The team at 5&Vine are incredible partners. Their technical and design expertise, combined with their appetite for understanding the nuances of our business and industry, really set us up for success. We’re already seeing improved performance and our website better represents our brand. Big win, and a big thanks to 5&Vine."

Amanda Richard

CMO

5&Vine launched our disruptive UK baby care brand into the US. The team was awesome to work with and packed a real punch in terms of quality of strategic thinking, creative approach and excellence in execution. There was instant rapport, partnership and trust. Their consumer insight helped us get a real understanding for the US market. Our US website has won awards and our paid channels have exceeded performance benchmarks. I would thoroughly recommend the 5&Vine team!

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Websites FAQs

How is 5&Vine’s approach different from other web design agencies?

At 5&Vine, we don’t believe in working in a silo. We take a holistic approach to building your brand’s digital foundation. Always driven by strategy and rooted in a deep understanding of your business, customer and market, we architect, write, design, develop, launch, and maintain a website that sets you up for long-term growth.

We consider a strong website to be the first layer for your brand in attracting, engaging and converting through an impactful customer experience. While we work diligently to create your new website, we’ll thoughtfully architect lead generation opportunities, as well as opportunities to create conversion-focused digital marketing and social media campaigns that drive more customers to experience your brand.

What is your experience in creating websites? Can you share examples of websites you have designed in the past?

Our team has decades of experience in web strategy, design and development. We produce creatively engaging, easy-to-navigate responsive full stack websites that are accessible so that prospects and customers can use it with ease. We provide custom PHP development, ASP.Net web development, Java website development, Python web development, Ruby on Rails website development, NodeJS development, ReactJS development, and HTML5 development services. Web technology is moving at a rapid pace, and our team is committed to being at the forefront of change.

Discover more about the process behind creating our favorite websites in these case studies: Quartermaster, Stok, Stellar, Pura, and Instant Financial.

What is your process for developing a website, and how long does it typically take to complete a project?

At 5&Vine, our website projects are always rooted in strategy. We start by aligning on what success looks like, and ensure clarity on your value proposition, Ideal Customer Profiles (ICPs), personas, and competition. Further, we’ll align on overall website direction, SEO, technical requirements, architecture, and outline how we’ll collaborate.

We also begin with a pre-mortem because let’s be honest, shit happens. The pre-mortem is a candid conversation about what could go wrong with this engagement, bringing awareness to any issues you may have experienced in the past, or are concerned about now, so we can discuss and identify what we can do to mitigate these risks.

With roles and responsibilities outlined clearly between both teams, we will start with SEO research to inform the architecture, wireframes, internal linking, and content strategy of the site. When we’ve aligned on the site map wireframes and defined goals for each page, we’ll share clear milestones and check-in dates for your team to understand the review and approval process, along with the plan to launch.

Informed by wireframes, we will begin the design and copywriting process, resulting in a number of creative concepts to choose from alongside your initial copy draft. Once we have approved design direction and copy, we will enter development, source or create images, GIFs, and video content, and rigorously test at every stage of development. Mobile-responsive pages will be optimized through customizations to ensure that the content is perfectly aligned for both mobile and desktop.

Completed pages are then shared for review, feedback and approvals according to the milestone calendar. During these sprints, we will have real-time communication with you via Slack and/or Jira for ease of communication and project management.

As we approach our launch, we move into rigorous testing for bugs, load time, and page speed. With final approval, we’ll migrate from the staging server to live, with additional testing on the live site.

After launch, we offer hosting, monitoring, and maintenance packages. All necessary stakeholders will have access to the backend of the new site, with training on how to navigate and make updates to the site through the integrated CMS. As necessary, we can develop and share copy and visual guidelines to ensure any updates adhere to the brand standards.

A standard website will typically take between 3-4 months. More complex projects, including those requiring advanced customizations, database and ERP integrations, or complex functionality can extend to 5-7 months.

What is website development?

Website development is a term that encompasses all of the tasks necessary to create, code, and maintain websites and web applications that run online on an internet browser, like Chrome or Safari. Website development is focused on the backend technicalities of building a smooth website, while website design is focused on the frontend user experience.

What does a web development agency do?

A web design and development agency is a company that specialises in authoring, designing, and coding websites. Web design agencies typically have a team of SEO experts, copywriters, graphic designers, UI/UX designers, developers, and project managers who are responsible for creating and maintaining websites for clients.

What's the difference between a web design agency and a web development agency?

Web designers are responsible for the look, feel, and experience of a website. They specifically leverage UI/UX skills to ensure that websites are easy to use, so that customers can take their desired actions, be that learning more or making a purchase.

Web development focuses on the necessary coding and back-end experience to make websites work.

At 5&Vine, we fuse the art and science of design with the technical specifications of development to deliver one-of-a-kind projects that help our Challenger Brand clients win.

Your edge deserves a better

platform

We build websites that showcase your edge, not just your logo. Let’s make your brand impossible to ignore - online and off.

Book a call with Rahul