Stok helps real estate owners and occupiers build a radically better world. We were tasked with helping both current and potential clients understand Stok’s strong vision and commitment to the environment, all through a powerful rethinking of their brand positioning.
We began by rethinking Stok’s value proposition, crafting a new mandate titled, “Reimagine the Built Environment” to capture their core values. This inspired us to fortify the logo with improved balance and a renewed focus on authenticity. After that, we established an architecture to tell clients about Stok’s credibility and capabilities, launching a complete redesign of their website and producing tightly woven case studies. From content to graphics, every element orbited around Stok’s dedication to sustainable real estate, including their freshly animated logo that spun like the weather vane atop a building – an homage to the highest point of a building and an indication of which direction the future is heading.
With a revitalized position, logo, website and content, Stok stands as a true industry forerunner and Challenger in the world of environmentally-oriented, high-performance buildings.