Built for Startups Backed by results.

Built for Startups Backed by results.

We’re the Fractional CMO team VCs trust with their portfolio companies. Why? Because we build Challenger Brands that punch above their weight—from strategy to scale. We help founders sharpen their value prop, fire up go-to-market, and launch campaigns that drive real growth.

We’ve helped startups hit exits, raise $2Bn+ in follow-on funding, and go from pitch deck to household name.

Startup Services

We’re the marketing resources you wish you had in-house, but don’t. Here are the services we offer startup teams.

Strategy that sharpens your edge.

From value prop to positioning, we help you outsmart the market from day one.

Build a brand that punches above its weight.

From naming and logo to story and style, we craft brands built for believers, backers, and buyers.

Momentum from launch to lift-off.

We design go-to-market plans that turn strategy into sales – mapping audience, channels, and the moments that matter most.

More growth. Less guesswork.

We find your best bets for scale and optimize spend across channels to drive acquisition with precision.

Spark conversation. Build connection.

We create content that earns attention, builds trust, and activates a loyal community around your brand.

Talent to match your trajectory.

We support hiring, onboarding, and mentorship to level up your team and scale without compromise.
5&Vine enabled Greenlight to drive massive customer growth, help parents raise financially-smart kids and close a Series A led by Amazon.
5M
users
$2.3B
valuation
View case study
Tim Sheehan Headshot
Tim Sheehan
Founder

5&Vine are amazing marketing strategists. They led marketing for Greenlight during our early days, and it was one of the best decisions we made.

We don’t consult. 
We co-pilot.

Explore how we’ve helped Challenger Brands punch above their weight – and win.
See our work
Two Ecobee smart thermostats and a sensor displayed against a dark teal background, styled with driftwood and plants to emphasize eco-friendly design.
+30%
market share
#2
consumer brand
5M
users
$2.3B
valuation

Startups we've worked with.

Cookin Logo
Bloc Power Logo
Bluedot Logo
Woveo Logo
Borrowell Logo
Greenlight Logo
ecobee Logo
Theia Logo
Calling all
Challengers

The status quo won’t disrupt itself.

Let’s build your unfair advantage