Growth Strategy that lands
For paid advertising that connects clearly, spends smart, and drives conversions.
Paid media that’s aligned and accountable
Most performance strategies chase short-term clicks and shallow metrics. Creative gets swapped without a clear reason, landing pages feel disconnected, and teams are left guessing what actually worked – and why.
At 5&Vine, paid media is part of a smarter, holistic system. We run structured growth sprints, each anchored by clear hypotheses. Every test maps to an audience, message, format, and conversion goal – tracked in a live test log and learning matrix.
We measure not only what gets attention, but what drives action, using real-time dashboards to monitor progress. Landing pages and ads are built together, so your message lands consistently across the funnel. Working in constant feedback loops, the insights we gather are built into what comes next.
Partner with 5&Vine for engineered experimentation that’s fast, focused, and built to compound.
Where smarter strategy meets scroll-stopping creative.
Diagnose the disconnect
Before we create anything, we uncover what’s not landing, from misaligned messages to gaps in the funnel. We assess your competitors’ creative patterns, map the emotional and functional white space, and identify where your audience’s needs aren’t being met. This becomes our fuel for strategic differentiation.
Identify your 5 Stones & Slingshot
We map the creative angles, formats, and motivators that give your ads the best chance to land, tracked in a live test log and learning matrix. Each hypothesis is tied to audience insight, and each execution contributes to a larger system because great ads don’t exist in isolation.
Strike with precision
We test in sprints, with multiple experiments per cycle, and track results in real-time dashboards. We optimize based on what we’ve proven: audience response, message strength, and performance by format. When something wins, we know why – and we use it to move faster, smarter, and with more clarity next time.
What shifts with a 5&Vine growth strategy
Before
- Paid campaigns feel disconnected from the rest of your marketing
- Creative direction changes without clarity on why or whether it worked
- Messaging is untested, generic, and too vague to convert
- Budgets disappear into long-running campaigns with little to show
- Metrics are surface-level, and learning gets lost between platforms
After
- Campaigns are aligned across creative, landing pages, and strategy
- Every test is logged with a clear hypothesis, target audience, and creative motivator
- Results are tracked in a live test log and learning matrix to guide what’s next
- Ads and landing pages are designed together to reflect a unified message
- Performance is monitored in real time – and every insight is used to improve
What smarter paid media looks like
Performance built on real signals
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Against the grain advertising
5&Vine scaled our high-growth startup. They helped drive alternative pricing models, improved user engagement, evolved our creative, and drove revenue. They are great partners that adapted and grew alongside our business.
5&Vine are our trusted advisors and helped us build our Growth Marketing function. They provided actionable advice, tailored for our exact stage of growth. Even today, all of our marketing efforts rely on the strong foundation that we built jointly with their talented team.
5&Vine launched our disruptive UK baby care brand into the US. The team was awesome to work with and packed a real punch in terms of quality of strategic thinking, creative approach and excellence in execution. There was instant rapport, partnership and trust. Their consumer insight helped us get a real understanding for the US market. Our US website has won awards and our paid channels have exceeded performance benchmarks. I would thoroughly recommend the 5&Vine team!
Digital FAQs
A digital marketing agency is your partner in navigating the digital landscape to help your brand succeed.
5&Vine’s Challenger Brand Framework helps brands challenge category norms and win. Developed with first hand insight into the playbooks and blindspots leveraged by industry incumbents, alongside the successful (and often counter intuitive) strategies leveraged by challengers, we help you identify your unfair advantage, and win.
While our marketing strategies are customized to your specific needs, we assist clients in defining or refining their brand profile, voice, positioning, value proposition, Ideal Customer Profiles (ICPs) and target audience personas, brand pillars, manifesto, tagline, key marketing channels, strategic communications strategy, customer loyalty and partner experience, pricing, customer journey, and marketing funnel. These foundational efforts serve as a roadmap for the development of a digital marketing plan and guide all future strategic and marketing initiatives.
Once the digital marketing plan is in place, 5&Vine is well-equipped to support execution, including services like paid search, paid social, lead generation, content marketing, search engine optimization (SEO), and creative development.
We believe in the intersection between storytelling and data-driven marketing. Our approach to crafting paid ads is systematic yet designed to breed innovation.
A typical growth sprint involves creating and testing ad creatives, optimizing campaigns based on test results, and proposing new sprints based on analytics, curiosities, and inspiration. We document every step for future reference in the process of continuous improvement.
1) Impactful Brand First: We believe that holistic strategy is critical before delving into tactical execution. We always start by understanding your brand holistically and refining if needed before developing a paid advertising strategy.
2) Scientific Process to Iterative Testing: We embrace a scientific approach to testing and refining strategies, allowing us to uncover what truly works for your brand.
3) Sprint Process: We organize our efforts into growth sprints, each ranging from 2 weeks to 2 months. Before each sprint, we define what we're testing (e.g., creative, audience, goals, channels) and what we aim to learn from each test.
4) Active Daily Account Management: We actively account every business day for most of our clients, ensuring campaigns stay on track.
5) Reporting Insights, Not Just Data: Our reporting goes beyond raw data. We provide valuable insights that help you understand the performance of your campaigns.
Our growth sprints are tailored to our client's needs, however they do follow a general structure:
- Duration: Sprints can range from 2 weeks to 2 months, depending on your scope.
- Planning: Before each sprint, we determine what aspects we're testing (e.g., creative, audience, goals, channels) and what insights we hope to gain.
- Creative Development: We create any necessary ad creatives for the sprint, either at 5&Vine, leveraging internal client resources or partnering with influencers/UGC creators.
- Testing: We test creatives in a specific test campaign with no crossover to the performance campaign.
- Optimization: Creatives that significantly outperform the performance campaign are graduated into the performance campaign where they replace underperforming ads, while others are kept in the hopper for future use when needed.
- Analytics Review: We analyze test results and other noteworthy data to inform future strategies in an insight-driven dashboard tailored to each sprint.
- New Sprint Brief: Based on past sprint results, curiosity, inspiration, and analytics, we propose new sprints to drive ongoing growth.
Optimization frequency depends on the scope of work. For most clients, we verify accounts once every business day, with more substantial optimizations aligned with the sprint schedule. This proactive approach ensures your campaigns remain finely tuned for maximum effectiveness.
We have collaborated with many impactful brands to create digital marketing strategies and run paid advertising campaigns including Pura, Fresh N’ Lean, Dialogue, Instant Financial, Honed and The Logic.
Explore our portfolio or reach out if you’re curious about our experience in a particular sector or service.
We work with clients of various stages from startups to Fortune 500 in the following industries: Fashion, Fintech, Food & Beverage, Medtech, Proptech, Retail, SaaS, Smarthome, Subscription and Sustainability. Explore our work.
Complete the Contact form and we’ll be in touch within 3-5 business days for complimentary 30-minute consultation on your brand’s next chapter.
Complete the Contact form and we’ll be in touch within 3-5 business days for complimentary 30-minute consultation on your brand’s next chapter.
We work with founders and marketing leaders to build paid strategies that are aligned, accountable, and built to perform. Book a call with Rahul, our Founder & CMO, to see if we’re the right fit.
