5&Vine
5&VINE HAS BEEN HONOURED WITH TWO PLATINUM AND ONE GOLD AWARDS IN THE WEBSITE CATEGORY AT THE 2023 MARCOM AWARDS!
The Challenger Brand Agency
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5&VINE’S CHALLENGER
BRAND SYSTEM

5&Vine’s signature Challenger Brand system helps brands of all sizes harness a Challenger Mindset to create better products and services that benefit their business, society, and the planet. Developed with first hand insight into the playbooks and blindspots leveraged by industry incumbents, alongside the successful (and often counterintuitive) strategies leveraged by Challengers, we help you identify your unfair advantage, and win.
Let’s break it down.
Challenger Brands partner with 5&Vine to take on the status quo, and win.

Find your ‘why’ & embrace the challenge

Let’s strip it down to the basics and find your “Why does it have to be this way?” In this phase, we get intimately clear on your business, mission and values, your target customers, and the unique value propositions you can offer to make lives better. This gives us the intel needed to start formulating a plan to authentically win with customers, leaving those stagnating industry leaders wondering what happened.

Legend has it that David used 5 stones & a slingshot made of Vine to defeat Goliath.

Identify your 5 stones & slingshot

Before we start to act, we identify your unfair advantage, the vulnerabilities of the incumbent and ultimately identify your 5 stones and a slingshot. Here we shine the spotlight on market gaps, identify ways your brand can bridge those gaps, and start laying the foundation for a winning plan.

The 5 of "5&Vine" represents the 5 stones that David used to take down Goliath.

Strike with precision

With all plans laid and itching to be released, we move from planning to execution. In this phase we assemble the perfect team and get on the field to start scoring. And then we monitor, analyze and adjust, and won’t rest until your campaigns are firing across all cylinders.

Find your ‘why’ & embrace the challenge

  • Before


  • POSITIONING

  • After

  • Before

    Unclear business values & vision.

  • VIBES

  • After

    Deep connection to your “Why”.

  • Before

    Vague understanding of customer.

  • TRIBES

  • After

    Vivid understanding of your customer.

  • Before

    Undifferentiated mission.

  • LIVES

  • After

    Authentic, unique mission.

Identify your 5 stones & slingshot

  • Before


  • STRATEGIZING

  • After

  • Before

    Murky awareness of market.

  • BARRIERS

  • After

    Pointed grasp of market vulnerabilities.

  • Before

    Uncertain how to bridge gaps.

  • BRIDGES

  • After

    Unique ideas that bridge market gaps.

  • Before

    Undifferentiated execution plan.

  • BLUEPRINTS

  • After

    Powerful tactics and plan to execute.

Strike with precision

  • Before


  • DELIVERING

  • After

  • Before

    The wrong people in the wrong chairs.

  • TEAMING

  • After

    Experts to put plans into action.

  • Before

    Stumbling execution.

  • EXECUTING

  • After

    Precise execution to start enacting change.

  • Before

    Lacking post-mortems.

  • OPTIMIZING

  • After

    Winning culture of continuous improvement.

PDF preview of 5&Vine's "10 Questions to Start Thinking Like a Challenger" worksheet for founders and marketing teams to tap into a Challenger Mindset using the agency's proprietary "Challenger System".

10 questions to start thinking like a Challenger

  • Identify your unfair advantage to challenge the status quo and win.
  • Answer one pertinent question per stage of the Challenger Brand System.
  • Build your foundation and identify gaps.
DOWNLOAD CHALLENGER SYSTEM WORKSHEET
DOWNLOAD WORKSHEET