Positioning
Let’s strip it down to the basics. In this phase, we get intimately clear on your business, mission and values, your target customers, and the unique value propositions you can offer to make lives better. This gives us the intel needed to start formulating a plan to authentically win with customers, leaving those stagnating industry leaders wondering what happened.
Strategizing
Before we start to act, we identify category and competitor vulnerabilities. Here we shine the spotlight on market gaps, dream up ways your brand can bridge those gaps, and start laying the foundation for a winning plan.
Delivering
With all plans laid and itching to be released, we start to execute. In this phase we assemble the perfect team and get on the field to start scoring. And then we monitor, analyze and adjust, because we are forever hungry for optimization, and won’t rest until your campaigns are firing across all cylinders.
The Challenger Brand System
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Current State
POSITIONING
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Future State
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Current State
Unclear Business Values, Muddy Vision
- VIBES
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Future State
Deep Connection to Your “Why”, Clear Values
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Current State
Vague Targets – Customer and Community
- TRIBES
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Future State
Vivid Understanding of Customer and Needs
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Current State
Undifferentiated Approach to Improving Consumer Lives
- LIVES
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Future State
Authentic and Unique Mission Around Helping Customers
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Current State
STRATEGIZING
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Future State
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Current State
Murky Awareness of Market and Competitive Gaps
- BARRIERS
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Future State
Pointed Grasp of Market Gaps and Competitive Vulnerabilities
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Current State
Uncertain How to Bridge Market Gaps
- BRIDGES
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Future State
Unique Ideas to Infiltrate and Differentiate
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Current State
No Tactics or Weak Plan to Begin Execution on Strategy
- BLUEPRINTS
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Future State
Powerful Tactics and Robust Plan to Execute Strategy
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Current State
DELIVERING
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Future State
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Current State
No Designated Teams to Execute
- TEAMING
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Future State
Assigned Experts to Put Plans Into Action
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Current State
Stumbling Execution with Inaccuracies
- EXECUTING
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Future State
Precise Execution to Start Enacting Change
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Current State
Lacking Post-Mortems and Focus on Continuing Evolution
- OPTIMIZING
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Future State
Detailed Analysis to Highlight Concrete Improvements
Enough Talk. Let’s Dance.
Ready to enter the ring with a Challenger Brand Agency? Book a chat, and we’ll show you how we’ll unleash your growth and better the world.
