Find your ‘why’ & embrace the challenge
Let’s strip it down to the basics and find your “Why does it have to be this way?” In this phase, we get intimately clear on your business, mission and values, your target customers, and the unique value propositions you can offer to make lives better. This gives us the intel needed to start formulating a plan to authentically win with customers, leaving those stagnating industry leaders wondering what happened.
Identify your 5 stones & slingshot
Before we start to act, we identify your unfair advantage, the vulnerabilities of the incumbent and ultimately identify your 5 stones and a slingshot. Here we shine the spotlight on market gaps, identify ways your brand can bridge those gaps, and start laying the foundation for a winning plan.
Strike with precision
With all plans laid and itching to be released, we move from planning to execution. In this phase we assemble the perfect team and get on the field to start scoring. And then we monitor, analyze and adjust, and won’t rest until your campaigns are firing across all cylinders.
Find your ‘why’ & embrace the challenge
-
Before
POSITIONING
-
After
-
Before
Unclear business values & vision.
- VIBES
-
After
Deep connection to your “Why”.
-
Before
Vague understanding of customer.
- TRIBES
-
After
Vivid understanding of your customer.
-
Before
Undifferentiated mission.
- LIVES
-
After
Authentic, unique mission.
Identify your 5 stones & slingshot
-
Before
STRATEGIZING
-
After
-
Before
Murky awareness of market.
- BARRIERS
-
After
Pointed grasp of market vulnerabilities.
-
Before
Uncertain how to bridge gaps.
- BRIDGES
-
After
Unique ideas that bridge market gaps.
-
Before
Undifferentiated execution plan.
- BLUEPRINTS
-
After
Powerful tactics and plan to execute.
Strike with precision
-
Before
DELIVERING
-
After
-
Before
The wrong people in the wrong chairs.
- TEAMING
-
After
Experts to put plans into action.
-
Before
Stumbling execution.
- EXECUTING
-
After
Precise execution to start enacting change.
-
Before
Lacking post-mortems.
- OPTIMIZING
-
After
Winning culture of continuous improvement.
- Identify your unfair advantage to challenge the status quo and win.
- Answer one pertinent question per stage of the Challenger Brand System.
- Build your foundation and identify gaps.
Ready to challenge the
status quo and win?
👋 I'm Rahul, founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.
Get in TouchJoin leading Challenger Brands in taking on the status quo, and winning with 5&Vine.
