Drop
Get rewarded for shopping at the brands you love, and more.
Our Impact
$58MSERIES B
NewREVENUE STREAM
Fractional CMOActivated Marketing Team
THE CHALLENGE
5&Vine was engaged as drop’s Fractional CMO to drive customer growth and foster the development of their in-house marketing team to prepare them for their next phase of growth.
OUR APPROACH
We joined their management team and led OKRs to establish a baseline of success that we were working towards. We mentored their marketing leadership and team, introduced NPS to the organization, and helped the Challenger Brand write its Series B pitch deck.
5&Vine also led the evolution of their business model from affiliate commission to CPM revenue, and supported efforts to manage point liability and drive user engagement.
THE OUTCOME
As a result of our collaboration, drop closed a $58M Series B and were named one of LinkedIn’s Top Startups for 2019. Today, drop rewards is an industry leading free customer rewards program that allows shoppers to earn and redeem points for gift cards from brands like: Amazon, Target, Uber, Walmart, Nike, and Sephora.
“5&Vine looked at our strategy through a new lens. They helped us expand into new revenue streams, new customer segments, and build in processes that were critical to scale.”
– Esther Park, Chief of Staff