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5&Vine was engaged as drop’s Fractional CMO to drive customer growth and foster the development of their in-house marketing team.
We joined their management team and led OKRs, mentored their marketing leadership and team, introduced NPS to the organization, and helped the Challenger Brand write its Series B pitch deck.
5&Vine also led the evolution of their business model from affiliate commission to CPM revenue, and supported efforts to manage point liability and drive user engagement.
As a result of our collaboration, drop closed a $58M Series B and were named one of LinkedIn’s Top Startups for 2019.
“5&Vine looked at our strategy through a new lens. They helped us expand into new revenue streams, new customer segments, and build in processes that were critical to scale.”
– Esther Park, Chief of Staff