What does 5&Vine believe?
5&Vine believes that crafting a Challenger Brand is a multi-year journey. As a full-service agency with fractional resources ranging from Fractional Marketing Director and Fractional Growth Lead, to Fractional Creative Direction to Fractional Social Media, we are the Fractional Marketing Team that can help to steward your brand from the very beginning. We’ll support you as you’re working to identify the Jobs To Be Done and value proposition, or further in the process when you’re trying to scale or revive growth.
For Challenger Brands to successfully take on their industry’s leaders, navigate uncertain times and find a secure foothold, they need a marketing plan with backbone, designed by someone who truly understands strategic marketing and the Go To Market process.
We start by asking the right questions – why does it have to be this way and how can it be better – to define the problem we’re trying to solve and guide the most powerful solution (economically and socially). We ask the hard questions with kindness and candor, even when those questions drive discomfort.
Then it requires ensuring authenticity and consistency across each point of the customer and employee journey. This is where our team comes in to fill in the gaps on your team and/or deliver websites, email journeys, store design, branding, etc.