Uncover a powerful marketing strategy to regain your competitive edge.
Strategy is the rudder of the digital marketing ship. It is all about choices and clarity: knowing your objectives and defining success; defining the problems to solve and identifying opportunities; knowing who to target and what drives them; defining your value proposition so that customers know why they want to hire or buy from you; knowing your target cost of acquisition, and the lifetime value of a customer.
At 5&Vine, strategy guides us to explore both traditional and nontraditional options, align on a winning path, and commit to a clear vision of success. Every great strategy at 5&Vine kicks off with two fundamental questions: “Why does it have to be this way?” and “How could this be better?”
“5&Vine are amazing marketing strategists. They led marketing for Greenlight during our early days, and it was one of the best decisions we made”
5&Vine joins forces with businesses of all sizes to supercharge their marketing and crush the status quo. And we do it all with customers, society, and the planet in mind.
Challenger Brand Strategy
5&Vine’s signature Challenger Brand system helps brands challenge category norms and win. Developed with first hand insight into the playbooks and blindspots leveraged by industry incumbents, alongside the successful (and often counterintuitive) strategies leveraged by Challengers, we help you identify your unfair advantage, and win.
While your marketing strategy will be tailored to your specific needs, we’ll help define or clarify your: brand profile, brand voice, positioning, value proposition, ideal customer profiles (ICPS) and personas, brand pillars, manifesto, tagline, key marketing channels, strategic communications strategy, customer loyalty and partner experience, pricing, customer journey, and marketing funnel.
We will leverage our Challenger Brand system to dig into the foundational work that will provide guidance for the development of your marketing plan, and will direct all future strategic marketing initiatives.
We offer Fractional CMO and Fractional Marketing Team services to help you access the expertise you need, within the budget and timeline that works for you.
Engage as your Fractional Marketing Team
In times of uncertainty, committing to full-time hires or Agency of Record can be tricky; that’s where our Fractional services come in.
We will meet with the members of your marketing team to evaluate their strengths and capabilities. Then, we’ll formulate a path forward and integrate with your team to bring clarity and alignment to a winning path forward. Some of our previous fractional work involved identifying new customer segments, crafting product innovation opportunities, and developing comprehensive brand messaging to ensure our clients are staying relevant with customers.
With guidance provided by your Challenger Brand Strategy, along with insights gained through the research, discovery and ideation process, we will help develop a Go To Market plan that outlines: your phased market launch plan, the markets and segments to focus on to win critical mass, detailed tactics and the rationale behind them, budget allocations and resource mapping, and KPIs that will trigger added investment.
We will shine the spotlight on market gaps, identify ways your brand can bridge those gaps, and start laying the foundation for a winning plan.
We will collaborate to create powerful holistic campaigns driven by your “why”, with impactful narratives and compelling visuals.
Holistic Campaign Planning
We’ll start by understanding your marketing budget and the resources available to execute and deliver your campaign goals. These ‘constraints’ will drive a feasible marketing plan that will illustrate the highest leverage activities you can engage in to support your goals.
We bring your campaign vision to life across various platforms: website, content, social, paid advertising, OOH, and more. Transparent reporting with real-time dashboards provide peace of mind. And then we monitor, analyze and adjust, and won’t rest until your campaigns are firing across all cylinders.
Explore leading brands we’ve worked with to unlock strategic growth.
We’ve unlocked massive growth for startups and the Fortune 500 to capitalize on established and emerging opportunities.
Challenger Brand Strategy / Brand Positioning
Premium treats that nourish the whole dog – physically, mentally and emotionally.
Let’s do this. We are your game-changer and trusted strategic partner in an outcome oriented mission. Complete the form below to connect with our Founder and CMO Rahul Raj and explore how we can help you create a brand you’re proud of.
Thanks for taking the time to reach out!
We’re looking forward to connecting and will be in touch shortly.
5&Vine is proudly located in downtown Toronto, Canada.
18 King Street East, Suite 1400
Ready? Let’s do this
We are your game-changer and trusted strategic partner in an outcome oriented mission. Complete the form below to connect with our Founder and CMO Rahul Raj and explore how we can help you create a brand you’re proud of.
Thanks for taking the time to reach out!
We’re looking forward to connecting and will be in touch shortly.
Digital Marketing Agency FAQs with the 5&Vine Team
A brand strategy is your long-term plan to build a brand that wins and retains loyal customers that seek your products and services and beyond advocates. A successful brand strategy encompasses a strong “why” or your reason for being, your brand’s mission and values, your promise to the customer, and how you consistently communicate this across all customer touchpoints to win trust.
A marketing strategy is your company’s roadmap for accelerating growth and winning prized market share from competitors by understanding what your customers need and the competitive advantage you have to win their business. It includes a detailed analysis of the competitive landscape, your target customers, the products/services you offer, as well as the messaging you’ll use to connect with customers across specific sales channels, both online and offline.
How is 5&Vine’s approach different from other creative agencies? At 5&Vine, we stand apart from traditional marketing agencies by embracing a Challenger Brand mindset. Our hardwired approach disrupts the norm, fueling growth rather than settling for incremental progress. Led by a Fractional CMO with decades of experience, our team of experts in growth, design, and copywriting is dedicated to understanding your desired change on all levels, enabling you to displace industry incumbents and make a meaningful impact. When you partner with 5&Vine, you not only gain access to our strategic prowess but also immerse yourself in a community of Challengers, united by a deep care for others and the wider implications of doing business.
At 5&Vine, we’ve been championing the cause of Challenger Brands, arming them with the tools and mindset to take on industry giants and reshape the landscape. Our experience speaks volumes – we’ve assisted countless brands in their fight for success, equipping them with the playbook needed to challenge the status quo.
Just like David facing Goliath, we understand the power of an unfair advantage, one that stems from courage, audacity, and a willingness to ask the tough questions. We run towards challenges, embracing them as opportunities to create real impact and drive change.
Take, for instance, our work with Haute Hijab. The Challenger engaged 5&Vine as their Fractional CMO and Marketing Agency to architect and strengthen their launch strategy, and support their capable in-house marketing team to elevate ideas, sequence the launch and mobilize their community.
Haute Hijab’s strong credentials in functional high fashion and civil rights advocacy by their founder Melanie Elturk were meaningful advantages that needed to be harnessed to take on industry incumbents Nike and Adidas.
We supported the launch of Can’t Ban Us, a campaign that helped shine a light on the prejudice that has held Muslim women back in sport, and highlights the determination that has enabled them to overcome. It features athletes like Noor Alexandria Abukaram, a cross-country runner disqualified for wearing a hijab, and Bilqis Abdul-Qaadir, a woman banned from playing basketball in the WNBA for the same reason. It’s a campaign that speaks to those professional athletes but also the wider community of strong, determined Muslim women banned from wearing hijabs in sports or overlooked as a group who are not athletic.
As a result of our collaboration, Haute Hijab had their single largest day of sales, nearly 3x Black Friday 2020, alongside high profile press coverage in Vogue, Harper’s Bazaar, Pop Sugar and Fashionista. In addition, the outpouring of support and stories of empowerment shared by their community on social media are paving the way for a generation of women to boldly and proudly engage in sport.
At 5&Vine, we go beyond the surface. We delve into the core of why our clients do business, celebrating the human beings behind their brands. By doing so, we position them to shape a radically better future – one where positive change thrives.
A digital marketing agency partners with socially conscious brands to develop strategies defining their value proposition, target audience, channels, and sales approach. Beyond tactics, they provide end-to-end solutions, including website design, branding, and analytics-driven optimization, to drive business growth.
In crafting a campaign strategy at 5&Vine, we align with your brand’s mission and social impact goals. This strategy begins with concept ideation that connects your campaign with your brand’s core mission. We meticulously define and target your audience, focusing on those who resonate with your purpose.
Our approach involves a thoughtful selection of campaign channels, encompassing both paid and organic options. We place great emphasis on content creation, ensuring that every piece embodies your brand’s core values and resonates with your audience. Budget planning is a strategic exercise, enabling the optimal allocation of resources.
Key performance indicators (KPIs) and a robust reporting structure are established to track progress. Additionally, we often launch campaigns in test areas, allowing us to gather crucial insights before expanding into new markets, ensuring a well-informed and impactful approach. Our holistic strategy is designed not only to provide a return on investment (ROI) but also to maximize your brand’s return on impact (ROImpact), making a meaningful difference in your mission-driven journey.
We work with clients of various stages from startups to Fortune 500 in the following industries: Fashion, Fintech, Food & Beverage, Medtech, Proptech, Retail, SaaS, Smarthome, Subscription and Sustainability. Explore our work.
At 5&Vine, we like to take “2 dates” to ensure both sides are the right fit:
1st date: A 60 minute meeting at no cost to see if we have chemistry. We’ll discuss your business, our approach, and whether we have the potential to solve your challenges together.
2nd date: 2-5 days of paid work, depending on the size of your team and stage of business, to start putting that initial conversation to action.
If, after this process, the scope is agreeable, we engage. This approach ensures we play the most effective role for as long as it makes sense and is financially feasible to do so. So far, we have helped 2 clients attain exits, implemented user growth that’s generated over $1.6Bn in follow-on financing, led a number of successful rebrands, generated new revenue streams; and we’re just getting started.