The Challenger Brand Agency
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5&Vine is your Toronto Marketing Agency.

Pura 3% average CTR 165K customers to walmart.com
Pura 3% average CTR 165K customers to walmart.com
Greenlight +5 Million users and $2.3 Billion valuation
ecobee From 0 to 30% market share and #2 consumer brand
Walmart $3 Billion in new revenue streams and Diverted 1000s of products from landfill

Uncover a powerful marketing strategy to regain your competitive edge.

Strategy is the rudder of the digital marketing ship. It is all about choices and clarity: knowing your objectives and defining success; defining the problems to solve and identifying opportunities; knowing who to target and what drives them; defining your value proposition so that customers know why they want to hire or buy from you; knowing your target cost of acquisition, and the lifetime value of a customer.

At 5&Vine, strategy guides us to explore both traditional and nontraditional options, align on a winning path, and commit to a clear vision of success. Every great strategy at 5&Vine kicks off with two fundamental questions: “Why does it have to be this way?” and “How could this be better?”

“5&Vine are amazing marketing strategists. They led marketing for Greenlight during our early days, and it was one of the best decisions we made”

– Tim Sheehan, Founder

5&Vine’s Strategic Marketing Services

5&Vine joins forces with businesses of all sizes to supercharge their marketing and crush the status quo. And we do it all with customers, society, and the planet in mind.

Explore leading brands we’ve worked with to unlock strategic growth.

We’ve unlocked massive growth for startups and the Fortune 500 to capitalize on established and emerging opportunities.

Challenger Brand Strategy / Brand Positioning

Premium treats that nourish the whole dog – physically, mentally and emotionally.

Challenger Brand Strategy / Performance Marketing

Smart home solutions that enable planet-positive actions.

Can't Ban Us Advertisement for Haute Hijab

Challenger Brand Strategy / Performance Marketing

Hijabs and accessories for the world’s most powerful women.

Learn from more success stories

Digital Marketing
Agency FAQs with
the 5&Vine Team

A brand strategy is your long-term plan to build a brand that wins and retains loyal customers that seek your products and services and beyond advocates. A successful brand strategy encompasses a strong “why” or your reason for being, your brand’s mission and values, your promise to the customer, and how you consistently communicate this across all customer touchpoints to win trust.

A marketing strategy is your company’s roadmap for accelerating growth and winning prized market share from competitors by understanding what your customers need and the competitive advantage you have to win their business. It includes a detailed analysis of the competitive landscape, your target customers, the products/services you offer, as well as the messaging you’ll use to connect with customers across specific sales channels, both online and offline.

How is 5&Vine’s approach different from other creative agencies? At 5&Vine, we stand apart from traditional marketing agencies by embracing a Challenger Brand mindset. Our hardwired approach disrupts the norm, fueling growth rather than settling for incremental progress. Led by a Fractional CMO with decades of experience, our team of experts in growth, design, and copywriting is dedicated to understanding your desired change on all levels, enabling you to displace industry incumbents and make a meaningful impact. When you partner with 5&Vine, you not only gain access to our strategic prowess but also immerse yourself in a community of Challengers, united by a deep care for others and the wider implications of doing business.

At 5&Vine, we’ve been championing the cause of Challenger Brands, arming them with the tools and mindset to take on industry giants and reshape the landscape. Our experience speaks volumes – we’ve assisted countless brands in their fight for success, equipping them with the playbook needed to challenge the status quo.

Just like David facing Goliath, we understand the power of an unfair advantage, one that stems from courage, audacity, and a willingness to ask the tough questions. We run towards challenges, embracing them as opportunities to create real impact and drive change.

Take, for instance, our work with Haute Hijab. The Challenger engaged 5&Vine as their Fractional CMO and Marketing Agency to architect and strengthen their launch strategy, and support their capable in-house marketing team to elevate ideas, sequence the launch and mobilize their community.

Haute Hijab’s strong credentials in functional high fashion and civil rights advocacy by their founder Melanie Elturk were meaningful advantages that needed to be harnessed to take on industry incumbents Nike and Adidas.

We supported the launch of Can’t Ban Us, a campaign that helped shine a light on the prejudice that has held Muslim women back in sport, and highlights the determination that has enabled them to overcome. It features athletes like Noor Alexandria Abukaram, a cross-country runner disqualified for wearing a hijab, and Bilqis Abdul-Qaadir, a woman banned from playing basketball in the WNBA for the same reason. It’s a campaign that speaks to those professional athletes but also the wider community of strong, determined Muslim women banned from wearing hijabs in sports or overlooked as a group who are not athletic.

As a result of our collaboration, Haute Hijab had their single largest day of sales, nearly 3x Black Friday 2020, alongside high profile press coverage in Vogue, Harper’s Bazaar, Pop Sugar and Fashionista. In addition, the outpouring of support and stories of empowerment shared by their community on social media are paving the way for a generation of women to boldly and proudly engage in sport.

At 5&Vine, we go beyond the surface. We delve into the core of why our clients do business, celebrating the human beings behind their brands. By doing so, we position them to shape a radically better future – one where positive change thrives.

A digital marketing agency partners with socially conscious brands to develop strategies defining their value proposition, target audience, channels, and sales approach. Beyond tactics, they provide end-to-end solutions, including website design, branding, and analytics-driven optimization, to drive business growth.

In crafting a campaign strategy at 5&Vine, we align with your brand’s mission and social impact goals. This strategy begins with concept ideation that connects your campaign with your brand’s core mission. We meticulously define and target your audience, focusing on those who resonate with your purpose.

Our approach involves a thoughtful selection of campaign channels, encompassing both paid and organic options. We place great emphasis on content creation, ensuring that every piece embodies your brand’s core values and resonates with your audience. Budget planning is a strategic exercise, enabling the optimal allocation of resources.

Key performance indicators (KPIs) and a robust reporting structure are established to track progress. Additionally, we often launch campaigns in test areas, allowing us to gather crucial insights before expanding into new markets, ensuring a well-informed and impactful approach. Our holistic strategy is designed not only to provide a return on investment (ROI) but also to maximize your brand’s return on impact (ROImpact), making a meaningful difference in your mission-driven journey.

We work with clients of various stages from startups to Fortune 500 in the following industries: Fashion, Fintech, Food & Beverage, Medtech, Proptech, Retail, SaaS, Smarthome, Subscription and Sustainability. Explore our work.

At 5&Vine, we like to take “2 dates” to ensure both sides are the right fit:

  • 1st date: A 60 minute meeting at no cost to see if we have chemistry. We’ll discuss your business, our approach, and whether we have the potential to solve your challenges together.
  • 2nd date: 2-5 days of paid work, depending on the size of your team and stage of business, to start putting that initial conversation to action.

If, after this process, the scope is agreeable, we engage. This approach ensures we play the most effective role for as long as it makes sense and is financially feasible to do so. So far, we have helped 2 clients attain exits, implemented user growth that’s generated over $1.6Bn in follow-on financing, led a number of successful rebrands, generated new revenue streams; and we’re just getting started.

Complete the Contact form and we’ll be in touch within 3-5 business days for complimentary 30-minute consultation on your brand’s next chapter.

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