5&Vine helps Challenger Brands win. As a certified B Corporation, we partner with businesses to help them drive social impact and real profitability.
We’ve collaborated with some of the world’s largest VC’s to accelerate growth for Challengers in their portfolio. We’ve helped them raise over $1.4Bn in follow-on financing, guided three brands to acquisition and supported two as they went public.
Our success in developing go-to-market strategies, value propositions, growth strategies, and new products is celebrated in Fast Company, Rolling Stone, Forbes, The Globe and Mail, Entrepreneur, BetaKit, and Bloomberg, among others.
Look, we get it. We know you’ve looked at those other agencies and brands and felt something missing. We felt it too. That itch for meaning, for purpose in something greater.
That’s why we work with brands that are making a real difference. These brands play in the world of clean energy, organic food, circular fashion, financial literacy, and so much more.
These are 5&Vine clients.
Opportunities
Life is too short to work with people you don’t like and on things you don’t care about.
As 5&Vine’s Director of Growth, you’ll be responsible for accelerating the momentum of high-growth B2C and B2B brands that are challenging the status quo to drive outcomes that benefit people and the planet. We’re looking for someone with the hunger and talent to win, heart and integrity to do right by their team and clients, and the optimism and tenacity to realize traditional and nontraditional approaches.
We know you’re in demand and could choose a variety of companies to work at, but something is missing. You’re in search of meaning. You want to work with brands that are making a real difference to accelerate the adoption of clean energy, democratize access to low-cost broadband, teach kids about financial literacy, and make organic food more accessible. These are the clients we engage with at 5&Vine. We’ve helped create unicorns across North America and recently started to expand to Europe. We’re a fast growing agency that helps Challenger Brands Win. We’ve been featured in Forbes, Entrepreneur, BetaKit and partnered with the world’s leading venture capital firms like NEA, Relay Ventures, BDC and more.
We’re looking a self-motivated star determined to unlock their full potential; someone with 6+ years of experience leading digital at a high growth company or agency; someone who is equal parts analyst and artist that embraces conceiving of, and managing, campaigns; someone that is curious and can generate insightful and sometimes counterintuitive hypotheses, and chase them down to realize magical business impact; someone that is passionate about creating and building planet-positive brands from scratch; someone that is genuinely nice, likes working with nice people, has an amazing work ethic and abhors drama.
You’ll lead the development and execution of cross-functional initiatives across SEM, Paid Social, Affiliates, Display, Video and Mobile. You will gather and analyze information to generate actionable insights, driving a targeted approach to acquisition and improving overall return on investment of all campaigns. This is an exciting role that will expose you to a number of game changing companies from across the globe at once, the executive teams that passionately drive them, and the VCs that back them.
Some of your responsibilities will include:
- Growth Marketing Strategic Planning: Lead the creation of key strategic deliverables including competitive analysis, audience definition, platform recommendation, and testing agendas. Build goal-driven media plans tailored to client needs and platform best practices.
- Putting Points on the Board: Plan and execute cross-channel campaigns, with a focus on growth in product, automated and owned campaigns. Own full lifecycle of experiments across campaign creation, monitoring, tracking, audience targeting, optimization, budget management and expansion.
- Cross-Team Collaboration & Analysis: Collaborate with other disciplines including content, social, design, strategy, and development to provide an integrated client experience.
- Team & Client Management: Build and lead the performance team with client management and help effectively and efficiently manage day-to-day responsibilities and workflow of client deliverables internally and externally. Engage and work with senior leadership – from Investors to Board Members and CEOs – to help identify and build exciting growth strategies.
Skills and qualities we look for:
- 6+ years experience in strategic planning and in-platform performance marketing management primarily focusing on setting up and optimizing campaigns within TikTok, Google Ad Words and Facebook Ads Manager platforms. Additional platforms and channels are a plus.
- Prior client-facing experience and experience with data analytics and building media plans.
- Prior experience in team management and oversight.
- Strong direct-response background driving relevant business results for clients and a thorough understanding of best-in-class practices.
- High proficiency in Excel / Google Sheets and PowerPoint / Google Slides.
- A passionate drive to succeed and an interest in working in an entrepreneurial environment.
- A strategic thinker with the ability to translate quantitative and qualitative data and insights into strong marketing strategies.
- Experience with SQL, Google Analytics, SEO, Display, Programmatic or Traditional (OOH, TV, Print, and Radio) media channels is a plus.
How To Apply
Step 1: Send us your resume and relevant portfolio links to [ca*****@5a******.com] with the subject line, “I help Challengers win through growth.” In your note or cover letter, please help us understand how you’ve been a challenger in work and life.
Step 2: We’ll contact shortlisted contacts for a series of interviews.
Step 3: The top 3 candidates will be invited to complete a case study trial project, and to hang out with our team to ensure there is chemistry. We’ll choose one candidate who is the best fit.
Life at 5&Vine
We believe you’re the average of the 5 people you spend the most time with. That’s why we choose to engage with people that reflect the morals, drive, and compassion we value.
You’ll be learning from a team that genuinely cares, you’ll make significant contributions from day one, and you’ll have ample opportunity for mentorship and advancement. And most importantly, you’ll enable businesses that aim to better our world.
Positive Team Culture:
Mentorship:
Meaningful Impact:
Career Growth:
Flexible Remote Work:
Competitive Salary:
Health Benefits:
Parental Leave:
Don’t See Your Dream Role?
We’re always in hiring mode – in search of people with the intellectual horsepower, depth of humanity, and drive to help our clients win. So if you don’t see a role that fits, don’t let that stop you from reaching out and helping us understand how we can win together. Reach out to ca*****@5a******.com.
FAQs
We aim to respond to everyone within 2 weeks. We’ll let you know if we’d like to speak with you, need more information, or if your application isn’t a fit for what we’re looking for at the time.
No, but it would certainly be helpful. We’ve found that individuals often embrace a Challenger mindset both inside and outside of work by questioning norms and devising creative and powerful solutions that benefit business and society.
If this sounds like you, amazing. Regardless, we’d encourage you to spend some time learning about Challenger Brands if you’re interested in a role with us.
Co-Founder Mentality – We hope that everyone on the team brings a co-founder mentality to the role, and identifies opportunities for us to be better and then works to make that a reality. No work should be below you. We are a team and everyone gets their hands dirty regardless of their seniority.
Intellectual Horsepower – We partner with organizations to help them solve complex problems with incomplete information. Smart and capable problem solvers do well.
Collaborative – We are a cross functional team of really nice and capable people. We don’t have capacity for drama or bullshit. We want to enjoy each other’s company, celebrate our successes, learn from our mistakes, and work together to achieve outcomes that are better than our individual contributions.
Humility and Humour – You’ll be joining an exceptionally capable team, which means you’re likely exceptionally capable too. Now that we’re clear on that, let’s make sure to use that as fuel to do better and be better. And also be cool, and be silly. Life’s too short to take everything so seriously.
Integrity and Morality – Act honorably. Treat the clients budgets as if they were your own, and their business as if they were shared dreams and passions. Do right by our clients, our team and the world. If something doesn’t seem right, say something and let’s find a way to resolve it.
Organized – The team and client is depending on you. You will have a heavy influence on the timelines and scope of work, but once we commit, we need to deliver. Things will go wrong along the way, and we’ll be there to support you, but it is certainly helpful if you’re able to flag some of those risks and put in place contingency plans.
Skilled Communicator – Whether you’re sending a Slack message to a member of the team or presenting to a client, we need skilled communicators and storytellers that can succinctly and clearly convey their point.
They have likely underperformed in at least one of the areas noted above in ‘What are the common traits of candidates that are a good fit?’. The other areas that we’ve observed are:
Variety. You’ll likely be working with multiple clients at the same time, but they are unlikely to be the same size projects (some big and some small). Some of these may be in Europe, the United States or Canada. And across a variety of industries ranging from organic food, fintech, medtech, education, renewable energy and fashion, with wildly different deliverables to fit their unique scopes of work. If that kind of variety gives you energy, this is the place for you. If not, you may not be happy here.
Extra. Rarely do we have the perfect team size. Sometimes we have too many people for not enough work, other times we have too much work for not enough people. To manage these ups and downs, we help each other out, support non-profits with pro-bono work, engage freelancers, and ultimately grow our team. But that doesn’t mean there aren’t moments of craziness in between that push us to be better. Individuals that find workload variability stressful, may not be happy here.
The interview process is both demanding and exciting, similar to the work we do as Challengers! Depending on the position, it may involve a series of interviews beginning with a video interview that you can complete on your own time, a phone call or video chat with one of our team members, completing a case study or project related to your discipline, time to answer your questions, and hanging out with us to ensure there is chemistry.
No. We keep meetings to a minimum. We have one team meeting a week, a one-on-one with your manager, and then every two weeks we do a social. That’s it. Everything else is ad hoc and based on the clients you’re engaged with.
We used to have an office with a beautiful view of the CN Tower and Toronto skyline, but we gave that up at the beginning of quarantine. And now we’ve embraced being virtual with team members across the country and a flexible Work From Anywhere policy so long as the time zone is +/- 3hrs from Toronto so that a core part of our day can overlap.
