At 5&Vine, we’re all in on Challenger Brands. Challenging the status quo. Challenging the norms.   The Challenger Brand Mindset Every one…

 This post originally appeared in Rolling Stone. In a world of hyper-personalized For You Pages and self-reinforcing Search Preferences, should social media…

This post originally appeared in Fast Company. As a brand, it’s not enough to understand just the demographic segmentations of your audience….

This post originally appeared in Rolling Stone. HOW DO YOU instill trailblazing change in a centuries-old institution? Start at the top. Harvard…

With a global pandemic in the rearview and a potential recession on the horizon, 2023 is ripe for Challenger Brands to take…

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.

The term “Challenger Brand” was first coined in 1999 by author Adam Morgan in his book Eat Big Fish: How Challenger Brands…

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.

A 1952 ROOKIE card of baseball legend Mickey Mantle recently sold for $12.6 million. It’s the most anyone’s ever paid for a single piece of sports memorabilia, making it a rare gem.

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.