It’s inspiring to see these Challenger Brands enter the highly saturated health and wellness space and succeed — people can truly sense authenticity, sincerity, and a genuine desire to do better and help others.
Until companies and their algorithms do things differently, it’s up to us to preserve our online culture’s integrity and its myriad flavors.
Jumbo’s “chat registers” go beyond demographic segmentation to fulfill an unmet need of loneliness. Discover how to identify and address unmet needs to earn trust and loyalty.
Harvard’s appointment of its first Black president, Claudine Gay, demonstrates that incumbents can, and must, challenge their own legacy.
With market dynamics shifting rapidly under our feet, these Challenger Brands embody the flexibility and ambition to seize the opportunity and win.
Although it may never reach the point of replacing human creativity, AI may be the biggest change to how we create since the personal computer.
When AI is designed intentionally, it can spark innovation without sacrificing functionality or performance.
By proxy, it’s easier to treat customers with empathy if it’s a value that’s already embedded across the company in the way its people are treated.
Real Challengers put pedal to the metal when they crest that mountain, and never cease their intention to do right by their customers and the world.
Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.
Some billionaires would like us to believe that we can colonize another world. But we’re already on one, and it’s the rarest gem.
For this edition, 5&Vine’s founder Rahul Raj will be on the team of judges evaluating which upcoming Challenger will move on to represent the country at the Enactus World Cup.
