The Challenger Mindset Blog

Where better to tell your brand story than your packaging? Explore our recent redesign for Seggiano, rooted in strategy & storytelling.

Explore the art of bold brand positioning and it’s impact on Challenger Brand ecobee.

Explore how challenger brand partnerships are changing the game. From the “unsponsored” sponsorship, to unexpected collaborations and unique reveals.

AI offers incredible opportunities to be more efficient, however over relying on it results in basic, bland content that threatens brand differentiation.

If some things on a website are unique, it’s compelling. If everything on a website is unique, it’s confusing. So how do you strike the perfect balance?

In the world of Instagram, Facebook and TikTok advertising it’s easy to get lost in the noise. Get inspired by 10 brands challenging the “rules” of social ads.

Insights from our best project yet (according to our office pup), repositioning Crumps’ Naturals. Explore how we uncovered white space & repositioned the brand.

Looking for a competitive edge in 2024? In this age of AI, keeping it real might just be the boldest brand strategy.

This year, we saw two opposing ideas converge: technology VS authenticity. Explore thought-provoking questions to guide your 2024 strategy.

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.

When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience.

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.