At 5&Vine, we’re all in on Challenger Brands. Challenging the status quo. Challenging the norms.   The Challenger Brand Mindset Every one…

This post originally appeared in Fast Company. As a brand, it’s not enough to understand just the demographic segmentations of your audience….

With a global pandemic in the rearview and a potential recession on the horizon, 2023 is ripe for Challenger Brands to take…

Imagine your team is preparing to ramp up investment on paid performance and doesn’t know who they’re trying to connect with – or worse – why.

Redefining the beauty industry through products that have been designed from the ground up to be ergonomic, inclusive, and disruptive to the current market.

After recently earning our B Corp certification we’re more excited than ever to dive into B Corp Month this March. From sharing B Corps you should know about to raising awareness about the impact and necessity of B Corps, we’ve spent the last weeks dropping content and leading social initiatives.

Continuing our series of sharing the brands and campaigns that have caught our attention, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this month.

In 2020, our founder and CMO Rahul Raj delivered a TEDX talk on Challenger Thinking. Within it, he elaborated on the mission that motivates our work at 5&Vine.

From boats made of wool to Fashion Nova’s million-dollar settlement, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this January.

Our goal has always been to make a positive impact on society and we’ve been consistent in partnering with brands that want to do the same. We function on an understanding that the world needs Challengers now.

We set out to create a badge for the fearless leaders that embrace the responsibility to ask tough questions, and take action to create a better, more equitable world. We’re for people who believe in their potential to challenge the status quo.

We set out to create a badge for the fearless leaders that embrace the responsibility to ask tough questions, and take action to create a better, more equitable world. We’re for people who believe in their potential to challenge the status quo.