The Challenger Mindset Blog

We read the 78-page Edelman Trust Barometer (a survey of 33,000 people in 28 countries), so you don’t have to.

Every brand – especially as it scales – hits a moment where things feel off. Learn the signs of a brand identity crisis and how to get un-stuck.

A love letter to the Challenger Brands making us swoon this Valentine’s Day with cheeky and oh-so-shareable paid ads.

Blend emotional storytelling with clear insights—the winning formula for Challenger Brands looking to leave a lasting impact.

AI offers incredible opportunities to be more efficient, however over relying on it results in basic, bland content that threatens brand differentiation.

If some things on a website are unique, it’s compelling. If everything on a website is unique, it’s confusing. So how do you strike the perfect balance?

In the world of Instagram, Facebook and TikTok advertising it’s easy to get lost in the noise. Get inspired by 10 brands challenging the “rules” of social ads.

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.

When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience.

Being a Challenger, especially this year, is about embracing discomfort and using that to propel you forward. Let it guide you to ask the hard questions, and change the way we do something for good.

In the rapidly evolving landscape of AI technology, how can brands protect themselves against hate speech and harmful content?