The Challenger Mindset Blog

AI offers incredible opportunities to be more efficient, however over relying on it results in basic, bland content that threatens brand differentiation.

If some things on a website are unique, it’s compelling. If everything on a website is unique, it’s confusing. So how do you strike the perfect balance?

In the world of Instagram, Facebook and TikTok advertising it’s easy to get lost in the noise. Get inspired by 10 brands challenging the “rules” of social ads.

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.

When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience.

Being a Challenger, especially this year, is about embracing discomfort and using that to propel you forward. Let it guide you to ask the hard questions, and change the way we do something for good.

In the rapidly evolving landscape of AI technology, how can brands protect themselves against hate speech and harmful content?

Until companies and their algorithms do things differently, it’s up to us to preserve our online culture’s integrity and its myriad flavors.

Although it may never reach the point of replacing human creativity, AI may be the biggest change to how we create since the personal computer.

When AI is designed intentionally, it can spark innovation without sacrificing functionality or performance.

For this edition, 5&Vine’s founder Rahul Raj will be on the team of judges evaluating which upcoming Challenger will move on to represent the country at the Enactus World Cup.