5&Vine
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WE’RE 5&VINE.
WE HELP CHALLENGER
WE HELP
CHALLENGER
BRANDS WIN.

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5&Vine champions an evolved form of capitalism — one that benefits shareholders, communities and the planet. We help brave, socially-minded Challengers defy the odds and come out on top.

5&Vine creates and markets Challenger Brands that are looking to redefine the status quo and win. Brands that exemplify how purpose and profitability can coexist. And as a B Corp, we have the credentials to back it up.

We exist to realize positive change as we help socially conscious brands win. And on this journey, we know that every decision matters.

We believe in Stakeholder Capitalism: optimizing long-term value creation for businesses, people, and the planet.

Before taking action, we think deeply and consider all stakeholders: employees, customers, investors and the communities in which you operate. Because we know that the sum of our decisions will dictate the impact of our work.

WORK AND IMPACT

5&Vine Manifesto: Our Guide To Decision-Making

Our Manifesto is more than just words, it’s our moral compass that guides us to think, live, and work ethically.

THE EARTH

We’re more than citizens of our planet. We’re its stewards.

We will:

  • Always assess each project’s environmental impact, outlining the merits and gaps. If it doesn’t measure up to industry standards, we will bridge those gaps.
  • Work only with brands that care about the environment as much as we do. And we’ll stick to this rule at the expense of potential business.
  • Demonstrate to our Challenger clients, through real results, that taking care of the planet and profitability can coexist perfectly.

THE 5&VINE TEAM

We need to be the change we want to see in the world so working with integrity starts with our team.

We will:

  • Succeed while doing the right thing.
  • Go out of the way to harness the team’s talents to find a way forward.
  • Welcome and celebrate diversity as the strength that it is.
  • Treat each other with the utmost respect.

THE CHALLENGERS

Our clients mean the world to us and we strive for each connection to be an uplifting one.

We will:

  • Always speak with kindness and candor.
  • Treat our clients’ budgets as if they were our own.
  • Work with urgency to help our clients reach their goals.
  • Speak our truth and do the right thing, even if it results in less billable.
  • Make things right if mistakes are unintentionally made.

Our Team


5&Vine is a multidisciplinary team of thinkers, creatives and tinkerers who are challenging the the way the world thinks, creates and acts. Only experienced professionals at the top of their game.

RAHUL RAJ

Founder & CMO

BRAD RUDIN

Executive VP

ADDISON GILL

Marketing Director

ANA CALVACHE

Sr. Graphic Designer

LIANA SHENGELIIA

Digital Designer

TANIA MAJDALANI

Sr. Marketing Manager

SATISH SAINI

Sr. Technical Architect

KRITIKA CHATTERJEE

Digital Project Manager

NAVEEN KUMAR

Sr. Web Developer

JOIN US

Enough Talk. Let’s Dance.

Ready to enter the ring with a Challenger Brand Agency? Book a chat, and we’ll show you how we’ll unleash your growth and better the world.

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