WE ARE 5&VINE.
GET TO KNOW OUR TEAM.

5&Vine is a multidisciplinary team of thinkers, creatives and tinkerers who are challenging the the way the world thinks, creates and acts.

Meet Rahul

Rahul is a catalyst for change, recognized as an esteemed Aspen Institute fellow, Walmart Innovation Champion, and one of GOOD Magazine’s 100 leaders pushing the world forward. His leadership sparks game-changing ideas, challenging capitalism for an evolved form — one that benefits shareholders, communities and the planet. He finds inspiration in hip hop, street wear, comedy, travel, philosophy, vibrant colors, and spicy food. Committed to community, he gives back through mentorship to help others amplify their impact.
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Rahul Raj

Founder & CMO

(He/him)

Meet Kim

Kim helps 5&V clients win through collaborative partnerships that turn ambitious ideas into actionable strategies. She has led complex global projects, launching 100+ food products in a year and rebranding an Asia/Pacific legacy brand with teams across five countries and three continents. Kim believes that ideas are only as good as their execution, which she approaches with creativity & curiosity. She champions diversity and inclusion by volunteering for initiatives that create a home where immigrants can thrive. Kim enjoys food and travel, documenting her explorations in her food culture blog, One of Everything.

Kim Kwo

Head of Client Services & Operations

(She/her)

Meet Addison

Addison helps brands build meaningful connections across the entire customer lifecycle, ensuring that every interaction is consistent and impactful. As the first hire at 5&Vine she has collaborated with nearly 100 Challenger Brands, driving progress in sustainable fashion, fintech, and e-commerce. She is an advocate for both slow and second hand fashion. Beyond work, you’ll find her walking the seawall with her pup, Ahsoka, the unofficial 5&Vine office mascot.

Addison van Niekerk

Director of Brand Strategy

(She/her)

Meet Nabil

Nabil is an integrated marketer with global experience across diverse industries and brands. He excels at aligning marketing and communications efforts to amplify a brand’s purpose and impact. At 5&Vine, Nabil leads the client experience, guided by a deep appreciation for fostering meaningful collaborations. Passionate about aesthetics grounded in functionality, he strikes the perfect balance between beauty and practicality, always seeking products and experiences that are both refined and impactful. Inspired by his Lebanese heritage and his mother’s deep-rooted hospitality, Nabil is passionate about hotels that craft memorable experiences, which he documents in his blog, Portel.

Nabil Bou Ali

Director of Client Experience

(He/him)

Meet David

David has led growth at some of the fastest growing technology startups in the world over the last 10 years. Whether it’s helping kids develop financial skills, or giving professionals the tools to live better lives, he is passionate about working with good humans to make a meaningful difference. David is fanatical about customers and uses a unique blend of psychology and data analysis to unlock growth. David has what many may call an unhealthy obsession with dogs (we disagree), and is an amateur astrophotographer.

David Krasny

Head of Growth

(He/him)

Meet Steven

Steven, a growth expert who enjoys helping others, works across verticals to 100x customer bases and scale impact. Whether he’s mainstreaming student loan refinancing to alleviate student debt or building a platform for older adults to keep active, Steven attempts to make the world a better place. At 5&Vine, he’s helping mission-driven clients build performance marketing strategies and implement growth and GTM plans. When he’s not hustling his friends in a card game, Steven is hiking a mountain or looking up at the stars.

Steven Dupree

Growth Advisor

(He/him)

Meet Indigo

Indigo, not to be confused by blue or violet, is an accomplished strategist. She challenges the tired model of profit without purpose and has delivered record-breaking results for a local credit union. She is enamoured with strategy board games (including her partner’s) and takes pride in her hometown of Winnipeg. She strives to better the world by supporting local, eating vegetarian and engaging in acts of kindness.

Indigo Adam-Grant

Director of Digital Marketing

(She/her)

Meet Sara

Sara, a purpose-driven brand designer, challenges the idea that design is just a matter of beauty. She firmly believes in the transformative power of design to uplift and heal, inspiring people through a more aesthetic, functional & encouraging visual world. She takes pride in crafting impactful brand identities that transform businesses. Sara believes that big changes start from little acts of love and is passionate about helping children in need. Outside of work she enjoys ballet dancing and exploring her beautiful home country of Colombia.

Sara Restrepo

Sr. Graphic Designer

(She/her)

Meet Kritika

With a calm and composed demeanor, Kritika manages complex website projects, embraces evolving requirements, and pursues continuous learning to deliver proficient business solutions. Beyond work, she finds fulfillment exploring her passions for travel, sports, and outdoor games. Her deep love for animals, especially dogs, fuels her commitment to supporting animal rescue organizations and advocating for responsible pet ownership.

Kritika Chatterjee

Digital Project Manager

(She/her)

Meet Naveen

Naveen creates exceptional digital solutions with his unique combination of strategic and technical skills. He embraces the challenge of planning and executing software projects, eagerly immersing himself in complex software intricacies. Outside work you can find him nose deep in a good book or unleashing his batting prowess on the cricket field. Committed to environmental sustainability, he actively advocates for waste reduction, striving to create a greener and more sustainable future for all.

Naveen Kumar

Sr. Web Developer

(He/him)

Meet Harshil

Harshil, meaning “mountain of happiness”, is a problem solver with a remarkable ability to transform ideas into tangible realities. He tackles projects head-on, ensuring first that the idea is both effective and makes sense from a business perspective. He enjoys playing mobile games and taking on daring challenges. Keen to reduce his environmental footprint, he creates and leverages innovative IT strategies.

Harshil Gupta

Sr. Digital Architect

(He/him)

JOIN US

5&Vine champions an evolved form of capitalism — one that benefits shareholders, communities and the planet. We help brave, socially-minded Challengers defy the odds and come out on top.

5&Vine creates and markets Challenger Brands that are looking to redefine the status quo and win. Brands that exemplify how purpose and profitability can coexist. And as a B Corp, we have the credentials to back it up.

We exist to realize positive change as we help socially conscious brands win. And on this journey, we know that every decision matters.

We believe in Stakeholder Capitalism: optimizing long-term value creation for businesses, people, and the planet.

Before taking action, we think deeply and consider all stakeholders: employees, customers, investors and the communities in which you operate. Because we know that the sum of our decisions will dictate the impact of our work.

Explore our Case Studies

5&Vine Manifesto: Our Guide To Decision-Making

Our Manifesto is more than just words, it’s our moral compass that guides us to think, live, and work ethically.

THE EARTH

We’re more than citizens of our planet. We’re its stewards.

We will:

Always assess each project’s environmental impact, outlining the merits and gaps. If it doesn’t measure up to industry standards, we will bridge those gaps.
Work only with brands that care about the environment as much as we do. And we’ll stick to this rule at the expense of potential business.
Demonstrate to our Challenger clients, through real results, that taking care of the planet and profitability can coexist perfectly.

THE 5&VINE TEAM

We need to be the change we want to see in the world so working with integrity starts with our team.

We will:

Succeed while doing the right thing.
Go out of the way to harness the team’s talents to find a way forward.
Welcome and celebrate diversity as the strength that it is.
Treat each other with the utmost respect.

THE CHALLENGERS

Our clients mean the world to us and we strive for each connection to be an uplifting one.

We will:

Always speak with kindness and candor.
Treat our clients’ budgets as if they were our own.
Work with urgency to help our clients reach their goals.
Speak our truth and do the right thing, even if it results in less billable.
Make things right if mistakes are unintentionally made.

Ready to challenge the
status quo and win?

👋 I'm Rahul, Founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.

Get in Touch

Join leading Challenger Brands in taking on the status quo, and winning with 5&Vine.