Dialogue
An integrated health platform that helps employees from prevention to recovery.
Our Impact
$43MSERIES B+
$100MIPO
Performance MarketingCreative Content CreationLead Generation
Founded in 2016, Dialogue brings millions of people high quality virtual healthcare. 5&Vine drove its growth through digital acquisition and accelerated its path to a successful IPO.
THE CHALLENGE
Dialogue engaged 5&Vine to help them scale their employee base of nurses, doctors, and health coordinators to support rapidly increasing demand in the wake of COVID-19, while also striving to win more customers leveraging the rapid adoption of telemedicine.
OUR APPROACH
We crafted a performance marketing campaign that offered unique creative for each audience across display, paid search, and Facebook, with performance updates being shared in real-time via a central dashboard. To grow business across the country, we experimented with varying channels to find an ideal channel-market fit, ultimately focusing on LinkedIn’s native lead generation forms and InMail conversation Ads to generate qualified leads and conversions.
THE OUTCOME
Our LinkedIn campaigns were a huge success, beating the platform’s own conversion benchmarks by 300%. We also helped Dialogue deliver on their staffing targets ahead of schedule. Supported by our efforts, Dialogue raised $43M in a Series B+ led by SunLife Financial, who took a minority stake, and entered into a strategic partnership agreement. Dialogue also went public on the TSX, marking a new, exciting chapter for the Challenger Brand.
Ready to challenge the
status quo and win?
👋 I'm Rahul, founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.
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