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Dialogue

An integrated health platform that helps employees from prevention to recovery.

Our Impact

$43MSERIES B+
$100MIPO

OUR ROLE

Performance MarketingCreative Content CreationLead Generation

Founded in 2016, Dialogue brings millions of people high quality virtual healthcare. 5&Vine drove its growth through digital acquisition and accelerated its path to a successful IPO.

THE CHALLENGE

Dialogue engaged 5&Vine to help them scale their employee base of nurses, doctors, and health coordinators to support rapidly increasing demand in the wake of COVID-19, while also striving to win more customers leveraging the rapid adoption of telemedicine.

OUR APPROACH

We crafted a performance marketing campaign that offered unique creative for each audience across display, paid search, and Facebook, with performance updates being shared in real-time via a central dashboard. To grow business across the country, we experimented with varying channels to find an ideal channel-market fit, ultimately focusing on LinkedIn’s native lead generation forms and InMail conversation Ads to generate qualified leads and conversions.

THE OUTCOME

Our LinkedIn campaigns were a huge success, beating the platform’s own conversion benchmarks by 300%. We also helped Dialogue deliver on their staffing targets ahead of schedule. Supported by our efforts, Dialogue raised $43M in a Series B+ led by SunLife Financial, who took a minority stake, and entered into a strategic partnership agreement. Dialogue also went public on the TSX, marking a new, exciting chapter for the Challenger Brand.