“Rahul and the 5&Vine team have been an incredible resource for our brand. Love the quality of their ideas and our shared passion for creating a more just and sustainable world.”
– Ahmed Zedan, Co-Founder & COO
5&Vine’s Social Media Marketing Services
Fueled by experience, intuition, and social listening, 5&Vine is your team of social media strategists you wish you had in-house – but don’t.
Social Media Strategy
Social media is a powerful business driver. We bring strategic expertise, an elevated creative perspective, and industry insights to shake up the status quo and boost relevance.
Our work is rooted in a deep understanding of your customer, your conversion funnel, and your competitors. We know where the bar for success is and how to push it.
We’re your partner in building strong brand awareness, and to align your customers with engaging purchase drivers that will promote trial and lead to conversion.
We adopt a phased approach to influencer marketing – we help you build a relationship with your community from awareness to consideration, all the way to conversion.
Influencer Marketing Strategy
Our team takes an inclusive view of “influence”, meaning we do not limit our strategy to traditional “influencers”, rather we consider brands, organizations, and content partners to all be influential purchase drivers.
We work across a variety of industries such as Direct-to-Consumer, B2B, Fintech, Wellness, and CPG among others.
We offer a full suite of services: from influencer campaigns (Micro to Mega), UGC-only partnerships, to influencer-generated paid content and whitelisting.
We manage the talent curation, agents & contracts, briefing & approvals, and reporting to provide continuous optimization to manage influencer budgets meticulously.
Brand Partnerships Strategy
We activate brand partnerships to associate and position your brand with values-aligned partners, to tap into their high-value customer and follower base and reach tight-knight communities.
Our previous brand partnerships work includes connecting our Challenger Brand clients with partners including: Environmental Working Group, ThinkDirty, The Skimm, Baby Center, What To Expect, and more.
We determine which brand sponsorship categories will be the highest impact to propel your brand to cut through the noise and win.
We will own calendar creation across your hero channels powered by strong content franchises, and creative direction
Content Creation, Calendars, and Social Media Management
We plan and create best-in-class content, videos, and GIFs, and ensure your brand is always in tune with the cultural moment. Through thorough social listening, we consistently monitor consumer sentiment and behaviour.
We define brand voice guidelines to ensure clarity of execution. Additionally, we establish efficient processes to make the execution of your social media strategy, and alignment with other key marketing efforts, transparent and empowering.
Organic Blog Content Strategy
A strong thought leadership and blog content strategy is key to supporting ongoing SEO health. We are your partner in identifying the various content pieces that connect with your target audience, as well as the cadence and calendar for posting. Efficiently repurposing existing content is a key part of our approach, informing thoughtful social media posts.
We will create SEO-optimized organic content that connects your product to the lifestyle and search intent of your customer, making them feel seen.
We’ll partner with you to identify the best creators, niches, communities, and trends, as well as lead the way in creative briefing to easily layer in the content.
UGC
User-generated content (UCG) is a great way to build brands authentically. UGC content gives audiences a voice, and is a cost-effective way to diversify your social media content.
Customer Service Process
We optimize social media-based customer service processes that enable your CS team to get back to customers in a timely way, protecting brand health and powering positive reviews.
We’ll ensure that the customer-facing processes across the entire social shopping experience are optimized to drive conversion.
Explore leading brands we’ve worked with to
elevate their social media presence
Challenger Brand Strategy / Influencers &
Partnerships Strategy
Baby care that puts your baby’s skin and the planet first!
Challenger Brand Strategy / Social Media Strategy
Local, organic produce and grocery delivery.
Growth Marketing / Social & Community Engagement
Chef-cooked, organic meals – delivered right to your door.
Learn from more success stories
Ready? Let’s do this
We are your game-changer and trusted strategic partner in an outcome oriented mission. Complete the form below to connect with our Founder and CMO Rahul Raj and explore how we can help you create a brand you’re proud of.
Thanks for taking the time to reach out!
We’re looking forward to connecting and will be in touch shortly.
Social Media FAQs
with Rahul Raj and
the 5&Vine Team
As a social media marketing agency, we specialize in crafting tailored strategies, creating engaging content, and managing brand social media platforms. We drive audience growth through organic and paid efforts, while analyzing data to make informed improvements. Our comprehensive services ensure a strong online presence, increased brand engagement, and measurable results.
A social media marketing agency provides brands with expert strategies and industry-specific insights, enabling them to craft and implement highly optimized social media campaigns. This results in enhanced brand visibility, engagement, and revenue growth, which can be challenging to achieve through independent efforts.
When crafting a social media strategy, we take a highly integrated approach, meaning that we believe that social is at the core of your business and never an afterthought. We ensure social is embedded into other key departments such as product, brand marketing, influencers, partnerships, and e-commerce. For example, we produce social-first content that can be repurposed across channels such as email, paid social, or e-commerce, to boost brand interest and customer engagement.
We are a pop-culture obsessed team that has extensive experience creating platform-native, engagement-centric content. We’ve designed social media strategies for Pura, Pixie Mood, Fresh’N’Lean. Our team has also previously worked in the luxury fashion space, the wellness industry, and with A-list talent.
We start by auditing your internal team structure to determine how to optimize our recommendations to be the most practical and feasible for your team. We then audit your channels and determine the main areas of opportunity. Finally, we go to the drawing board and craft a content strategy, hero channels, content pillars, and a community management approach. Projects vary depending on scope of work.
An influencer is any personality, public figure, or content creator with an authentically engaged audience on social media. Influencer marketing leverages the credibility and community of well-known content creators to promote your brand through sponsored videos and paid reviews. They can be micro, with >5,000 followers, up to mega influencers, with millions of followers.
Partnering with influencers that are niche to your industry can be a powerful way to associate your brand with the communities of real, engaged customers that you want to win the attention of. A successful influencer marketing strategy isn’t limited to traditional “influencers” that are people only, rather consider brands, organizations, and content partners to all be influential purchase drivers.
We work with clients of various stages from startups to Fortune 500 in the following industries: Fashion, Fintech, Food & Beverage, Medtech, Proptech, Retail, SaaS, Smarthome, Subscription and Sustainability. Explore our work.
We’d love to talk about your social media goals and share an estimate for our partnership. Please reach out via the Contact form form and our CMO Rahul will be in touch within one business day.
