Trove
Trove powers trade-in and resale for brands and retailers, delivering profitable and sustainable growth at scale.
Naming
THE CHALLENGE
Trove, formerly Yerdle, powers trade-in and resale for beloved brands, delivering sustainable and profitable growth at scale. Yerdle’s name was obscuring and underselling its impact in the fashion industry. It needed a new name connected to its fashion roots that brands would take seriously.
OUR APPROACH
After exploring names connected to change, luxury, culture, and clothing, we landed on Trove as a nod to the treasure trove of repurposing something loved rather than buying something new.
THE OUTCOME
Yerdle rebranded to Trove and has since powered the resale programs for notable brands including Patagonia, lululemon, Levis, Nike, and more.
