Empowering home and property owners to be proactive in monitoring their spaces and most valued possessions

Our Impact

Acquired by Comcast


Fractional CMOMarketing StrategyTeam Build Out


Notion is a D2C smart home brand that sells monitoring devices directly through GetNotion.com and via Amazon.com however, they were keen on winning business with home builders and insurance companies (to facilitate monitoring common issues that drive claims – water and temperature issues and unwanted entry).

5&Vine was engaged as their Fractional CMO to develop a marketing and growth strategy, win pilots with insurance companies and home builders, and build out a marketing team.


Our initial focus was on bolstering customer reviews with a gen 2 product that featured a longer battery life and identifying killer use cases that deepened customer affinity. This effort not only supported consumer e-commerce but also helped us demonstrate value and momentum to insurance partners.

While this activity was underway, we interviewed, hired and onboarded an amazing marketing team to pass the baton to.


Notion is the Proven IoT partner for Smart Insurance, helping to drive customer acquisition, increase engagement, and reduce claims. Notion partnered with leading insurers like Travelers, Nationwide, Hippo, HouseCheck, Honey and American Modern to provide their policyholders with leading smart home monitoring technology, and was ultimately acquired by Comcast.

“As a fast-growing startup with a limited budget, we had to make every dollar count. We wanted an experienced CMO, specialists below them, and a marketing budget, but we couldn’t do it all – until we met the team at 5&Vine. 5&Vine jumped in at a critical time, quickly analyzed our issues and opportunities, and delivered.”

-Brett Jurgens, CEO