What is a go-to-market strategy and how can I build one for my startup?
A powerful go-to-market strategy is unparalleled in its importance. As well as clarifying why you’re launching a specific product or service, it helps determine who it’s for, and how you’re going to get them to engage with and buy it at scale so you can reach revenue, market share, and profitability expectations. In short, a good go-to-market strategy should offer all the clarification you need.
