Honed
Honed is a personalized subscription-based vitamin company that delivers wellbeing right to your door.
5&Vine helped launch Honed (formerly Paragon), the personalized subscription-based vitamin company designed to balance your unique biochemistry, enhance wellness and enable you to perform at your best.
![5andvine-social-media-management-honed-paragon-b](https://www.5andvine.com/wp-content/uploads/2023/02/5andvine-social-media-management-honed-paragon-b.webp)
THE CHALLENGE
The vitamin category is heavily focused on lifestyle imagery that can feel inauthentic while inspiring only short-term adoption. Our challenge was to launch the company in a way that differentiated their message from the noise, to create a brand steeped in trust and credibility.
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OUR APPROACH
We injected some Vitamin Change into the industry, leveraging the scientific credentials of the team and their formulations to launch the brand for long-term success. Through competitive analysis and internal assessments, we exposed a key gap in the market: consumers were drifting through the world of ineffective vitamins with ineffective results, and needed something more. We positioned Honed to strip away the guesswork and provide a personalized vitamin solution unique to their individual biochemistry. We then baked simplicity and credibility into the purchase funnel (with a revamped price point), while launching pointed performance marketing campaigns that drove to carefully curated landing pages.
![5andvine-social-community-growth-paragon-honed-05](https://www.5andvine.com/wp-content/uploads/2023/01/5andvine-social-community-growth-paragon-honed-05-1-scaled.webp)
THE OUTCOME
Paid campaigns drove 78x new users to the website, with +30% improved bounce rate and pages per session. As a result, transactions increased over 7000%, allowing the business to generate incremental revenue. Organic campaigns drove a significant increase in revenue from Facebook (+47%) and drove Instagram conversions for the first time.
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![5andvine-honed-paragon-testimonial](https://www.5andvine.com/wp-content/uploads/2023/01/5andvine-honed-paragon-testimonial-300x201.webp)
“5&Vine scaled our high-growth startup. They helped drive alternative pricing models, improved user engagement, evolved our creative, and drove revenue. They are great partners that adapted and grew alongside our business.”
– Jeff Smith, CEO