We then set out to create a new identity that would live up to the new name. Emphasis was put on creating something clean, credible, that stood out from the competition. We found that the yellow was especially refreshing in the serious category.
We designed and developed an intuitive site that builds trust, communicates value, and encourages prospective clients to request a demo. We opened the site with a strong hero image, icons, and notifications that immediately demonstrate value so that visitors understand the importance right away.
Lastly, we helped devise a six month marketing plan that leveraged their partnerships across Canada to build awareness for this revolutionary legal tool. It was scaled appropriately for their team size so that the founders could be empowered to carry on building their brand.