The Challenger
BRAND SYSTEM
Challenger
Built to break the mold. Proven to outperform.
We don’t follow outdated playbooks.
We build systems designed to outsmart category leaders – fast.
We build systems designed to outsmart category leaders – fast.
5&Vine is a partner that brings intellectual honesty, collaboration and a wealth of experience. It’s a partnership in an outcome-oriented mission. It’s an ally in the trenches when you’re getting your ass kicked. It’s a high five from a team you highly respect when you get something right.
[ 1 ]
Why Challenger Brands Win
Because they move with purpose. Think faster. Spend smarter. And stand for something bigger than product specs.Challenger Brands don’t just compete – they redefine the rules of their category. They punch above their weight by staying relentlessly driven to outperform the status quo.
[ 2 ]
5&Vine’s 3-step system for Challenger success
Find the flaws in the status quo
We start by studying the category—and spotting what’s broken.
Then we figure out where you’re best positioned to challenge it.
Then we figure out where you’re best positioned to challenge it.
What We Do
- Analyze category conventions and unspoken rules
- Map out customer tensions, legacy baggage, and whitespace
- Pressure-test assumptions incumbents won’t touch
Why it matters
You can’t challenge what you haven’t diagnosed. This is where the sharp thinking starts.
5&Vine possesses an exceptional ability to listen and collaborate, differentiating them from most agencies. They crafted a powerful brand positioning by flexing on the strength of our origin story, showcasing our commitment to sustainability and inclusivity, and deepening our connection to the consumer. I highly recommend.
Identify your 5 Stones & Slingshot
Every Challenger needs an edge. We define yours.
We match your team’s strengths with the incumbent’s vulnerabilities—and build the strategy that hits hardest.
We match your team’s strengths with the incumbent’s vulnerabilities—and build the strategy that hits hardest.
What We Do
- Define what makes your business strong, distinct, and credible
- Identify the vulnerabilities in your category’s dominant players
- Build a strategic narrative that turns your strengths into a slingshot
Why it matters
Challengers don’t win with more – they win with leverage. The right insight, aimed well, beats brute force every time.
5&Vine are amazing marketing strategists. They led marketing for Greenlight during our early days, and it was one of the best decisions we made.
Strike with relentless precision
With your story locked and your targets clear, we execute with pace, discipline, and intention.
What We Do
- Deploy with speed – moving fast to maximize impact
- Launch systems to transform customers into advocates
- Support execution with media, creative, and growth tactics
Why it matters
Momentum beats perfection. We help you punch first – and land it clean.
5&Vine led our brand repositioning and accelerated our growth. Their dedication, insights, and creative approach are evident in their process and impact. I would highly recommend them to any startup looking to take their brand to the next level.
[ 3 ]
Why the 5&Vine system works
Most strategy systems aren’t built for Challengers. Ours is. It’s fast, focused, and designed to deliver clarity, not chaos.
3 reasons it works:
3 reasons it works:
- It’s tailored to your business – not theory
- It finds your edge, fast
- It translates insight into impact
[ 4 ]
How fast can we move?
Here’s what you can accomplish in just 10 days
Rapid assessment
Identify strengths, gaps, and category context
Strategy alignment
Define your 5 Stones & Slingshot
Execution setup
Lock in creative, media, and growth priorities
Mutual activation
Align, act, and amplify – together
We don’t consult from the sidelines. We embed into your team, challenge assumptions, and push past safe bets - so you can lead the category, not follow it.
Building
a brand
that changes the world?
Let’s built it together
As a certified B Corporation, we are helping to redefine success in business and build a more inclusive and sustainable economy.
Copyright © 2025 5&Vine All Rights Reserved – We respect your privacy
Copyright © 2025 5&Vine All Rights Reserved – We respect your privacy
