yOUR unfair advantage

Rahul built 5&Vine to help Challenger Brands grow with purpose. But his real gift? Helping people and companies realign with their truth at pivotal moments – then scale it.

Founders call him when the business looks fine on paper, but something deeper is stuck. When the numbers say go, but the story won’t land. When the team’s working hard, but the strategy, brand, and growth plan are pulling in different directions.

Sometimes it’s the model. Sometimes it’s the market. Sometimes it’s the meaning. Rahul spots the drag, names the tension, and rewires the system – so everything clicks again.

This isn’t coaching. It’s not consulting. It’s clarity, operationalized. A narrative and growth strategist who makes the invisible visible—then builds the engine to move it forward.

Before founding 5&Vine, Rahul helped turn ecobee into North America’s #2 smart thermostat brand. At Walmart, he transformed costly product returns into billions in resale revenue, launched a groundbreaking trade-in program, and earned the Innovation Champion Award. He’s led brands to over $2B in follow-on funding, helped take two companies public, and delivered impact work recognized by TIME, GOOD Magazine, and the Aspen Institute.

The common thread? He helps people and brands outgrow what’s no longer working – and scale what’s trying to emerge.