Past issues

The Contender

We’ve unlocked massive growth for startups and the Fortune 500. We work with Challengers to tailor an engagement that is unique to you.
August 2025
Build with soul like a Challenger
Hudson’s Bay department store – The Contender newsletter.
July 2025
What really killed Hudson's Bay?
Challenger brand campaigns – The Contender newsletter
June 2025
Stand Firm in Chaos like a Challenger
Canada’s Challenger Playbook cover – The Contender newsletter
May 2025
Position a Country like a Challenger
Everist brand exploration board – The Contender newsletter
April 2025
Gut Check your Brand like a Challenger
Pura ads and olive oil – The Contender newsletter
March 2025
Make Decisions with Imperfect Info like a Challenger
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