Why Authenticity Is The David To Your Market’s Goliath

Ahead of his Go-to-Market Strategies for Startups workshop, our Founder and CMO Rahul Raj sat down with the Startupfest team to share the 5&Vine methodology for challenger brands to take on industry incumbents.

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What Is A Challenger Brand?

A challenger brand is defined not by its size, but by its aim to upend the status quo in its chosen industry. A small but dedicated team with a great idea can knock the pins out from under the fiercest market giants. These challengers believe there is a better way, and fight relentlessly to transform their visions into reality.

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Why Venture-Funded Startups Are Hiring Fractional CMOs (And You Should Too)

Every year thousands of venture-backed startups ambitiously go-to-market, challenging entire categories and industry incumbents. The handful that have achieved unprecedented success, from Airbnb to Zappos, consistently share one commonality: from the earliest stages of growth, the founders prioritized strategic marketing leadership.

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4 Insights From The World Summit On Innovation & Entrepreneurship

It was a privilege to join the Fellowship Program at the World Summit on Innovation & Entrepreneurship (WSIE) at the Fashion Institute of Technology in NYC. Extraordinary humans from across the globe were assembled - such as the CTO of Uber and the CEO of The Dalai Lama Center for Ethics and Transformative Values - to discuss how we understand and design AI to positively transform work – and life – as we know it.

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