Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
December 18, 2025

Our take on "Challenger Brands" has changed

Here’s what it means to lead with clarity, conscience, and conviction in 2026 – and what we’re leaving behind.
December 1, 2025

How to design impactful offsite meetings

A meaningful offsite starts with intention. Here are the practices, prompts, and structures that shaped our most productive leadership meeting and may help yours.
November 3, 2025

Life Lessons at 50

The lessons I've learned from my 50 years on this planet.
September 30, 2025

Rethink Black Friday

Challenger Brands approaches to Black Friday that aren’t “just discount”. Explore creative paths like Give Back, Green Friday, Refurbished deals, or No Discount Pledge.
July 29, 2025

What really killed Hudson’s Bay?

Hudson’s Bay shows what happens when purpose and profit fall out of sync.
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