What is a Challenger Brand?

A challenger brand is defined not by its size, but by its aim to upend the status quo in its chosen industry. Companies like Beyond Meat, Everlane and Warby Parker demonstrate how a small but dedicated team with a great idea can knock the pins out from under the fiercest market giants. These challengers believe there is a better way, and fight relentlessly to transform their visions into reality.

Read More
Why Venture-Funded Startups Are Hiring Fractional CMOs (And You Should Too)

Every year thousands of venture-backed startups ambitiously go-to-market, challenging entire categories and industry incumbents. The handful that have achieved unprecedented success, from Airbnb to Zappos, consistently share one commonality: from the earliest stages of growth, the founders prioritized strategic marketing leadership.

Read More
4 Insights from the World Summit on Innovation & Entrepreneurship

It was a privilege to join the Fellowship Program at the World Summit on Innovation & Entrepreneurship (WSIE) at the Fashion Institute of Technology in NYC. Extraordinary humans from across the globe were assembled - such as the CTO of Uber and the CEO of The Dalai Lama Center for Ethics and Transformative Values - to discuss how we understand and design AI to positively transform work – and life – as we know it.

Read More