Signals From the Edge

THE CONTENDER
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Stories from the frontlines of rebellion. Insights, ideas, and playbooks for brands that break from the pack - and build what’s next.
December 1, 2025

How to design impactful offsite meetings

A meaningful offsite starts with intention. Here are the practices, prompts, and structures that shaped our most productive leadership meeting and may help yours.
November 3, 2025

Life Lessons at 50

The lessons I've learned from my 50 years on this planet.
September 30, 2025

Rethink Black Friday

Challenger Brands approaches to Black Friday that aren’t “just discount”. Explore creative paths like Give Back, Green Friday, Refurbished deals, or No Discount Pledge.
July 29, 2025

What really killed Hudson’s Bay?

Hudson’s Bay shows what happens when purpose and profit fall out of sync.
July 29, 2025

Canadian Challenger Brands building the future 🇨🇦

This month we're spotlighting Canadian brands that are quietly rewriting the rules and creating blueprints to learn from.
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