5&Vine CAREERS

 

At 5&Vine, we help challenger brands win. We engage as a fractional CMO and marketing team to accelerate the growth of venture-funded startups. 5&Vine has collaborated with some of the world’s largest VC’s to develop Go-To-Market strategies, value propositions, growth strategies and new products for their portfolio companies. You will be learning from a seasoned team, make significant contributions from day 1, have ample opportunity for growth and advancement and most importantly, make a significant impact on many startups that are soon to be household names. 5&Vine has helped accelerate growth for over a dozen startups that have gone on to close over $250M in financing.

 
 
 

Director, CHALLENGER BRAND Strategy

The Role:

As 5&Vine’s Director of Challenger Brand Strategy, you’ll be responsible for owning marketing strategy and growth for a small portfolio of clients. You’ll lead the development of their Go-To-Market plans that balance proven strategies to deliver results today, with experiments to enable the next phase of growth.

The role is all-encompassing, from launching products and services, growing the customer base and deepening engagement, to identifying new revenue opportunities, architecting fundraising pitch decks, and leading teams in campaign execution. You'll actively participate in reviews of content, design, SEO/SEM, social media, UX and all other deliverables. This is an exciting role that will expose you to several startups at once, the executive teams that passionately drive them, and the VCs that back them.

 
 

Specifically, you’ll contribute to the growth of 5&Vine’s clients through:

  • Ownership - Engaging as their marketing lead and owning their product and business as if it were your own.

  • Strategy - Doing a deep dive on their competitive set and developing a Challenger Brand strategy to win.

  • Growth - Creating their growth playbook and guiding interdisciplinary teams to execute with excellence.

  • Innovation - Assessing their business models and identifying new revenue opportunities within the context of brand, market, user, financial, and technology constraints.

  • Management - Leading the hiring and management of their marketing and growth teams.

In your first couple of months, you can expect to get an in-depth understanding of our playbook and put this into practice with clients. You will help co-author the future of our story at 5&Vine, and the stories of the startups you work with as they become increasingly known to, and respected by, the world.

Specifically, you can expect to engage with clients like these:

  • A disruptive Smart Home security company that is transitioning from DTC to Retail.

  • A fast growing EdTech company that is aggressively expanding its footprint and offering.

  • An ethical outerwear company that is scaling their business.

About You:

We know that we’re looking for someone who might be difficult to find. The right person for us will be at the center of a Venn diagram of: a creative marketer with a proven track record of growing brands, excellent communicator and lover of scrappy & entrepreneurial environments. You also must care deeply about integrity, startups, and being a good human.

You Should Have:

  • A scrappy, entrepreneurial approach (you see problems as opportunities and would rather build than read the handbook).

  • Curiosity and interest in understanding how our clients think and work (you are basically like a method actor, willing to get in our client’s shoes to dive deep into what it’s like to be them).

  • An uncanny ability to craft strong strategic messages and stories (preferably you’ll also need to be comfortable with guiding design and copywriting – at this stage, we’re an all hands on deck kind of team but have design and copywriting resources that are best directed by someone that can offer clear and concise feedback.

  • An aptitude for leading, motivating, and wrangling cross-functional teams to deliver on launch plans.

  • Creative and analytical problem solving skills (you’ll figure out new ways to do things where there is little precedent or data).

  • An obsession with data-driven decision making (you dig into root causes analytically, instead of relying on intuition alone).

  • History of tackling complicated problems, finding implementable solutions and seeing the implementation through to the end from the higher level strategy down to the nitty gritty details.

  • Experience in at least one startup marketing organization.

  • A team player; we all do what is needed to succeed. That includes developing an amazing challenger brand marketing strategy and it might mean digging deep into a drip email campaign.

  • Demonstrated ability to motivate, support and understand different project teams while anticipating, defusing and resolving any conflict effectively.

  • A growth mindset and be excited to improve yourself and ready to receive the gift of growth oriented feedback. You’re excited to learn and explore new areas of expertise, and to grow with the role and with 5&Vine.

  • Slight preference for Toronto but we’re open to remote.


Application Process:

If you are interested, please send your resume and a brief cover email telling us what motivates you about this role and why you think you’d be a great fit to careers@5andvine.com with the subject line: I help challengers win.

We look forward to hearing from you!

5&Vine is an equal-opportunity employer and we value diversity at our company.


The Role:

As 5&Vine’s Director of Growth, you’ll be responsible for building digital foundations that balance proven strategies to deliver results today, with experiments to enable the next phase of growth. You will lead execution on cross-functional initiatives across SEM, Paid Social, Affiliates, Display, Video and Mobile. You will gather and analyze information to generate actionable insights, driving a targeted approach to acquisition and improving overall return on investment of all campaigns.

Director,
Growth

Specifically, you’ll contribute to the growth of 5&Vine’s clients through:

  • Strategy across SEM, Paid Social, Affiliates, Display, Video and Mobile. Strategize and manage search display ads to maximize ROI (campaign creation, monitoring, tracking, audience targeting, optimizing, budget management and expansion).

  • Development, management and optimization of day-to-day tactical on and off-page PPC search engine marketing keywords, ads and bid management.

  • Alignment on client priorities across key business functions (e.g., sales, product, marketing).

  • Identification of high potential opportunities to test and incorporate into channel strategy (e.g., audiences, creatives, landing pages).

  • Ownership of new channel innovation by using customer data and key industry trends to guide the team’s focus and prioritize new channels to test.

  • Daily, weekly, monthly reports, in-depth analysis of website and channel performance to improve growth.

Specifically, you can expect to engage with clients like these:

  • A disruptive Smart Home security company that is transitioning from DTC to Retail.

  • A fast growing EdTech company that is aggressively expanding its footprint and offering.

  • An ethical outerwear company that is scaling their business.

About You:

The right person will be experienced in solving critical digital challenges at the intersection of strategy, operations and product with a core mission of scaling ROI. Combining high-level strategy and hands-on execution, you will play a pivotal role in client success.

You Should Have:

  • 5+ years experience in Digital Performance Marketing, including in-platform experience in Paid Social and SEM.

  • Proficiency in Google Analytics, Google Adware, Facebook and Instagram Ads.

  • Comprehensive understanding of metrics such as CPA, CAC, AOV, Return on Investment and LTV.

  • High proficiency in Excel (Charts, pivot tables).

  • Willingness to simultaneously tackle multiple projects and challenges.

Application Process:

If you are interested, please send your resume and a brief cover email telling us what motivates you about this role and why you think you’d be a great fit to careers@5andvine.com with the subject line: I help challengers win.

We look forward to hearing from you!

5&Vine is an equal-opportunity employer and we value diversity at our company.