Giving employees fee-free access to their income the day they earn it.
Born from a belief that employees shouldn’t have to wait to get paid, Instant was founded on the principle that access to wages should be a right, not a privilege, and wanted to challenge the antiquated, traditional pay cycle.
5&Vine was engaged to develop a powerful positioning for customer-facing communication to build awareness and demand from HR leaders at Fortune 500 companies, build a website to educate prospects and invite them to demo the product, and begin lead generation efforts.
Our work was grounded in empathy, focusing on understanding our end customers’ relationship with money and the impact it had on their employment. We realized that the financial stress individuals experienced often hindered their work performance, and was something Instant could solve.
Knowing a platform like Instant is not a quick purchase, we revisited the customer journey, from cold to warm leads, to understand what questions we’d need to answer in order to build trust, as well as the right messaging and visuals to include at every stage of the funnel.
We launched creative video ads on LinkedIn that focused on Instant’s benefits of mitigating employee turnover and increased job applicants, developed high-performing landing pages connected to the team’s CRM for easy tracking and reporting, and restructured Instant’s website to focus on establishing trust with their B2B audience.
We authored, designed, and built an entirely new website that led with the empathetic and insightful message to employers: ‘Financially Stressed Employees Can’t Give You Their 100%’.
We used visuals, copy, and UX to create a site optimized for conversion and SEO, that spoke to employers and employees, and championed all four of their products. We brought the brand to life, demonstrated the business case for earned wage access, and redesigned their physical card.
We also grew lead generation efforts across Linkedin and Google Search, including all of the creative required to deliver these leads, and positioned Instant as the gold standard in earned wage access solutions, democratising the payday process and giving employees control over their own wages.
“The team at 5&Vine are incredible partners. Their technical and design expertise, combined with their appetite for understanding the nuances of our business and industry, really set us up for success. We’re already seeing improved performance and our website better represents our brand. Big win, and a big thanks to 5&Vine.”
– Ryan Ashton, VP Marketing