WineView was created to help staff at restaurants without a trained sommelier, pair the right wines with the right meals at restaurants. As a result they viewed restaurants as their primary customer.
Through our research of related apps and the wine industry at large, we quickly realized it was a world shrouded in status and intimidating exclusivity. Instead of leaning into that, we understood our point of difference was to counter the stereotype, and empower users to feel authentically confident as they learn to trust their own tastes and discover wine in a liberating way.
By changing how WineView speaks, looks, and acts, we aimed to put WineView’s users in control of their own experiences, and welcome them into a process of lifelong learning.