Empowering parents to raise good kids.

financially-smart

Financial literacy for the next generation

5M

users

$2.3B

valuation

The rule they were rewriting

Financial literacy for kids was limited to allowances and the occasional lecture. In a cashless world, the lessons became even more abstract. Parents lacked real-time tools to teach practical money skills when it mattered most.

Greenlight app promotional layout showing phones with features like chores, allowance, investing, and account customization, set against a teal background.

The rule we rewrote together

We helped Greenlight turn every transaction into a teachable moment, positioning them as an indispensable resource for families raising financially smart kids:

Greenlight feature icons with labels for chores, one-time jobs, allowance, and direct deposit, emphasizing flexible payout options.

Refocused the narrative:

Positioned financial education as a daily opportunity, not a one-off event.

Greenlight app dashboard on two phones, displaying balances, spending, saving, chores, and investing tools for kids and parents.

Addressed real-life needs:

Showcased travel scenarios like sports trips and summer camps where Greenlight gave parents a safe, seamless way to support their kids financially.

Person holding a Greenlight debit card and a phone showing Netflix stock investment screen with popcorn in the background.

Built habits that last:

Highlighted the Spend, Save, Give, and Invest buckets as a simple, lasting framework for healthy financial habits.

Child holding a Greenlight debit card with a custom selfie design while smiling playfully.

Humanized the story:

Told real stories of kids gaining confidence and parents feeling in control.

Collage of teens and families using Greenlight cards and the app, with colorful rounded background shapes in yellow, teal, and orange.

The impact

Greenlight redefined family financial education, achieving:

Rapid user growth:

Over 5 million families adopted the app, cementing Greenlight’s leadership in financial education.

Investment validation:

Raised $20 million in Series A funding, led by Amazon.

A framework that stuck:

The Spend, Save, Give, and Invest model became a go-to for families teaching kids money skills that last.

Tim Sheehan

Founder

5&Vine are amazing marketing strategists. They led marketing for Greenlight during our early days, and it was one of the best decisions we made.

Greenlight proved that financial literacy does not need to be abstract. It can be real, relevant, and built one everyday decision at a time.

Social media posts including a patient smiling at an Invisalign appointment.

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If the rules aren’t serving you,

rewrite

with us.