Ecobee | 5&Vine

The rule they were rewriting

Traditional thermostats were blunt tools that ignored occupancy and wasted energy. They measured temperature in a single room and treated every space the same. Your HVAC ran whether you were home or not, heating empty rooms and driving up energy costs.

The rule we rewrote together

We helped ecobee shift the thermostat from passive utility to intelligent ally, conserving energy without sacrificing comfort. We rewrote home comfort to respond to real life, heating and cooling the rooms you use only when you use them.

Pair of white Ecobee room sensors with sleek rounded design and gray stands, shown against a white background.

Curated comfort:

ecobee’s room sensors tracked where people actually were, adjusting temperatures to eliminate hot and cold spots and personalize comfort.

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Close-up of a hand adjusting an Ecobee smart thermostat on the wall, showing the settings menu with different rooms and occupancy status.

Automated conservation:

With smart detection, ecobee powered down when no one was home, cutting costs and emissions effortlessly.

Ecobee4 smart thermostat packaging box featuring the sleek black thermostat, white sensor, and Amazon Alexa integration branding.

Repositioned for the consumer:

We helped ecobee speak directly to homeowners instead of just contractors, emphasizing smarter living for modern families. Shifted sales from HVAC-only channels to include Apple, Best Buy, Home Depot, and Amazon, meeting consumers where they shop.