Motion capture is mechanical and confined to lab settings.

reveals human potential in the real-world

Redefining human potential through precision motion capture

+91%

increase in website users

+92%

average engagement time per active user

The rule they were rewriting

Human motion goes beyond mechanical actions. How you squat, step, or even stretch can reveal a rich story of your health, resilience, and well-being.

Motion capture has traditionally been trapped in controlled environments such as labs and studios. Researchers & professionals relied on marker-based systems that are time-intensive, intrusive, and disconnected from real-world performance. The traditional model stifled innovation in biomechanics, sports, and healthcare, where natural movement is critical.

The rule we rewrote together

We helped Theia revolutionize motion capture by showcasing its ability to deliver markerless, real-world data with unparalleled precision. We reframed Theia not just as a motion capture platform, but as a tool to unlock human potential.

Branding slide showing Theia’s updated tagline evolution: from “Markerless Motion Capture Redefined” to “Precision Motion Capture to Unleash Human Potential”.

Repositioned for impact:

We moved the focus from “no markers” to Theia’s ability to turn data into better decision-making.

Futuristic identity:

Inspired by the neon blue glow of Theia’s skeletal tracking, we created a futuristic visual identity that emphasizes precision and innovation.

Technology to tangible wins:

Real-world stories and industry-specific landing pages show how brands like Titleist, Under Armour, and New Balance turn Theia data into faster R&D cycles and healthier athletes.

Visual demo of “Theia Mode” with toggle on/off. Top row shows raw footage of a trainer and athlete using resistance bands and a person running; bottom row shows the same activities with Theia’s motion capture overlay in blue.

Immersive brand experience:

We added a “Theia Mode” toggle to the entire website experience, letting prospects flip from standard footage to the software’s 3-D skeletal overlay. They get an instant taste of the motion-analysis magic – no forms, no paywall – so the value is clear and not hidden behind conversion.

The impact

Theia redefined the role of motion capture in biomechanical decision-making, achieving:

Improved outcomes across industries:

Theia positioned itself as an essential partner for understanding of how we can push the human body further, heal it faster, and create tailored products that drive better outcomes.

Scalable partnerships and financing:

Secured partnerships and funding through a compelling corporate pitch.

Reputation elevated:

Positioned Theia as the leader in real-world motion analysis; as of January 2025, Theia is the motion capture analysis partner for the NBA's league-wide biomechanics program.

From motion to momentum.

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Theia demonstrated that motion capture goes beyond tracking movement. It empowers professionals to make better decisions, faster, and redefines the possibilities of human achievement.

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