The rule they were rewriting
Pandemic prevention has historically been reactive, relying on outdated systems to track disease spread and often responding too late to contain outbreaks. Bluedot’s AI-powered early warning system provides actionable insights to governments, organizations, and healthcare leaders.
The rule we rewrote together
As Bluedot’s Fractional CMO, we redefined its value proposition to amplify awareness of its platform. Two weeks before the global onset of COVID-19, we invested heavily in PR readiness, ensuring Bluedot was positioned as the leader in pandemic monitoring and prevention. To amplify their impact, we:
Highlighted bluedot’s early detection power
We positioned Bluedot as the first system to identify COVID-19 days before official announcements, showcasing its potential to prevent global disruptions.
Focused on actionable insights
By connecting data to decision-making, we emphasized how Bluedot equips healthcare systems, policymakers, and businesses to act swiftly and contain outbreaks before they spread.
Told a story of global resilience
Through real-world examples, we demonstrated how Bluedot’s platform bridges data, technology, and public health to safeguard people worldwide.
The impact
By elevating its brand and digital presence at a pivotal moment, Bluedot was able to:
Transformative brand visibility
Strategic PR efforts secured unprecedented coverage in WIRED, CBS, The Wall Street Journal, Time, CNN, The Today Show, 60 Minutes, and others, establishing Bluedot as a global leader in pandemic prevention.
Critical market reach:
Targeted communications ensured Bluedot’s insights and solutions reached governments, health agencies, and key decision-makers when they were needed most.
Exponential business growth
A redesigned homepage drove surging traffic and generated high-quality sales leads, strengthening Bluedot’s ability to scale during a defining moment in global health.
Bluedot redefined disease surveillance by turning reactive responses into proactive prevention, proving that timely, data-driven action saves lives and protects the world from disruption.
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