Employees access their pay in weeks.

the day they earn it.
Aligning paydays with life’s realities
Marcom Platinum Award winner
Website & growth marketing
Instant Financial mobile app screens showing features like Instant Card, additional resources, and error page designs.

The rule they were rewriting

Paydays are inflexible, forcing employees to wait weeks for wages while bills, emergencies, and expenses demand immediate attention. This misalignment drives workers into payday loans, overdraft fees, and financial stress.

Instant Financial LinkedIn ad and website mockup highlighting same-day pay benefits for employees and businesses.

The rule we rewrote together

We helped Instant Financial redefine the pay cycle, proving that employees shouldn’t have to wait for the money they’ve already earned. By offering fee-free, on-demand access to wages, we positioned Instant as a tool for financial empowerment, making paydays align with life’s realities.

Open Instant Financial booklet explaining on-demand pay, responsible wage access, compliance, and employee wellbeing.

Framed pay access as financial freedom

We told a compelling story about how on-demand wages reduce stress and give employees the control they need to plan, save, and spend responsibly.

Instant Financial Wages and Wellbeing research booklet with open pages showing charts on employee recruiting and engagement.

Solved a pain point for employers

We highlighted how earned wage access improves recruitment, retention, and employee satisfaction – helping businesses stay competitive in the talent market.

Instant Financial homepage design with headline ‘Financially Stressed Employees Can’t Give You Their 100%’ and feature highlights.

Connected pay to life moments

Bills, rent, groceries, and unexpected expenses can’t wait – so why should pay? Our messaging showed how Instant brings real relief to employees when they need it most.

Instant Financial product page designs promoting Instant Pay with employee portraits and benefit explanations.

The impact

By reshaping how employers support their people, Instant created the opportunity to:

Adoption by industry leaders

Fortune 500 companies integrated Instant’s solution, resulting in higher job applications and reduced turnover rates.

Improved employee well-being

Employees experienced reduced financial stress, improving focus, productivity, and loyalty.

Recognition for innovation

Earned a 2023 Platinum Marcom Award for a website that powerfully conveyed Instant’s mission and impact.

Ryan Ashton Headshot
Instant Logo
Ryan Ashton
VP Marketing
“The team at 5&Vine are incredible partners. Their technical and design expertise, combined with their appetite for understanding the nuances of our business and industry, really set us up for success. We’re already seeing improved performance and our website better represents our brand. Big win, and a big thanks to 5&Vine."

Instant Financial is leading the charge in reshaping pay access, proving that earned wages can empower employees and drive business success.

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