Rethink Climate

The rule they were rewriting

Too many climate tech ideas stayed stuck in the lab: underfunded, unproven, and unscalable. These inefficiencies prevent transformative technologies from reaching the global scale needed to combat climate change effectively.

The rule we rewrote together

We partnered with Rethink Climate to position them as a venture creation leader, bridging the gap between innovation and adoption. Formerly known as IBET Climate, the organization needed a new name and narrative to clarify its mission and attract partners committed to scalable impact. Together, we:

Named their ambition:

Explored 350+ options before landing on “Rethink Climate,” a name that reflects their goal to challenge conventions and drive transformative impact. Developed a brand identity that symbolizes their mission to reduce global CO₂ emissions by 1% annually while inspiring collaboration with businesses and governments.

Slide that says "The Rethink Climate approach is distinctive, anchored in our proprietary CCRD, a uniquely powerful and collaborative process that eliminates confirmation bias."

Clarified the process:

Defined their unique methodology, which emphasizes economic viability, technical scalability, and market validation through their proprietary Customer & Climate Requirements Doc (CCRD).

Launched the brand:

Delivered website copy, launch videos, and a visual identity designed to win partners ready to move.

The impact

Through a focus on turning bold ideas into action, Rethink Climate positioned itself to:

Clear market position:

Rethink Climate is now known for bridging invention and adoption.

Stakeholder engagement:

Attracted venture partners, government collaborators, and top talent.

Platform for global impact:

On track to deliver solutions that cut global CO₂ by 1% annually.

Ron Dizy

CEO

5&Vine was a crucial partner in developing a new name and brand for Rethink Climate. Name changes are always difficult – but 5&Vine never wavered in their commitment to develop a name and brand that would reflect our mission. We are delighted with the reaction we have received in the market, reflecting the high quality of their work. And they are just great people.

If the rules aren’t serving you,

rewrite

with us.

Get in touch

Corporate climate innovation is brilliant in theory, but fails to scale outside the lab.