The rule they were rewriting
Activewear was saturated with sustainability claims. Most brands talked the talk but fell short in product execution, fabric selection, and customer experience.
The rule we rewrote together
Together with Mondetta, we redefined what it means to be a Challenger in activewear. From refining product assortment to optimizing the customer journey, we helped them deliver sustainability, style, and substance in every touchpoint.
Identified cultural shifts
Recognized the growing post-pandemic preference for mindful fitness and tied it to shoppers’ demands for purposeful, lasting apparel.
Redefined sustainability
Developed four guiding pillars – versatile design, responsible manufacturing, progress over perfection, and sustainable fabrics – that shaped MPG Sport’s product strategy and storytelling.
Aligned creative with purpose
Reflected these pillars in refreshed website Home and Product pages, as well as in ad creative that connected with conscious consumers.
Elevated brand messaging
Crafted a manifesto and value proposition that positioned Mondetta as an authentic leader committed to real change, not surface-level claims.
The impact
By aligning brand purpose with performance, Mondetta unlocked the ability to:
Resonating with conscious consumers
Mondetta connected with shoppers who value quality, versatility, and responsibility, reinforcing loyalty among high-value audiences.
Standing out in a crowded market
A consistent and authentic brand narrative differentiated Mondetta from competitors in the saturated activewear space.
Driving sustainable growth
Performance marketing that balanced compelling storytelling with conversion boosted engagement and supported long-term growth.
Mondetta is proving that activewear can not only inspire movement but also drive meaningful change in how the industry approaches sustainability.
