Pixie Mood | 5&Vine

The rule they were rewriting

Leather still dominated the handbag category, while sustainable alternatives were often uninspired or overpriced. Younger consumers seeking stylish, values-aligned options were underserved.

Pixie Mood instagram posts including designed graphics like a horoscope product pick and photos.

The rule we rewrote together

We helped Pixie Mood own its unique position: eco-conscious, design-forward handbags that belong in every modern capsule wardrobe. Pixie Mood became the brand for individuals balancing confidence, care, and purpose in every purchase.

Pixie mood website screenshot that says "We are dedicated to making bags that you can look great with and feel good about."

Clarified the role of the brand

Positioned Pixie Mood as essential to building an intentional wardrobe – an entry point for self-expression grounded in ethics and versatility.

Pixie Mood promotional image featuring two bags.

Elevated the story behind the materials

Framed vegan leather and recycled linings as smart, stylish choices for conscious consumers, not compromises

Collage of influencer photos featuring Pixie Mood handbags styled in daily life.

Refined the customer profile

Focused messaging on modern women navigating life transitions with confidence and care - seeking products that reflect both ambition and integrity.

Pixie Mood 2022 Wrapped graphic with recycled bottles, donations, and impact stats

Built a cohesive growth strategy

We delivered a 12-month tactical plan, refreshed Pixie Mood’s social media presence, and provided tools to guide their in-house team forward.

The impact

By weaving sustainability into both product and story, Pixie Mood positioned itself to:

Aligning products with modern values

Designed collections that resonate with evolving consumer lifestyles and sustainability priorities.

Inspiring engagement and loyalty

Empowering, values-driven messaging fostered deeper connections, driving brand loyalty and authentic audience growth.

Minimizing fashion’s environmental impact

Thoughtfully designed and sustainably crafted handbags reduced reliance on leather and other resource-heavy materials, setting an example for the industry.

Chloe Ho

President/Founder

The team at 5&Vine has been amazing to work with. They are very knowledgeable and I truly believe they have the expertise to bring any business to the next level. They are great partners as they always try their best to stay flexible to our needs whenever we needed to pivot to a different direction. I would recommend them to any company who needs expert guidance and a team who would roll up their sleeves to get things done.

If the rules aren’t serving you,

rewrite

with us.

Get in touch

Ethical handbags lack edge – they’re either too expensive or unstylish.