Agencies prioritize scale & awards while cloaking costs paid by people and planet.

balance profit & purpose, championing client impact.

Rewriting the agency model to serve people, planet, and profit

$2Bn+

in follow-on financing

IPOs

The rule they were rewriting

Traditional agencies define success by the size of their clients and the scale of their budgets. This outdated system often prioritizes short-term wins and shareholder value at the expense of society and the planet.

The rule we rewrote together

We turned the lens inward and treated 5&Vine like our most important client - refining our purpose, challenging our assumptions, and building a brand that reflects how we believe business should be done. We:

5&Vine homepage with tagline ‘We help challenger brands rewrite the rules and win’ displayed in bold text over a dynamic background.

Reclaimed the mandate:

Defined success as building futures where more people win, and built the structure to deliver on that belief.

Built a Challenger identity:

Developed a brand and voice rooted in bravery, clarity, and care - designed to attract the clients and team who share our values.

Collection of client logos on a black background, featuring brands such as Walmart, Mama Earth, Trove, Mondetta, Woveo, Kira Talent, and more.

Proved the model at scale:

Led strategy, storytelling, and growth for over 100 Challenger Brands across climate, health, food, finance, and more.

The impact

By rewriting the rules of what an agency can achieve, 5&Vine unlocked opportunities to:

Over $2 billion in client financing:

Drove acquisitions, IPOs, and sustained growth through work that aligned business outcomes with bold thinking.

Trusted by Challengers:

Became the go-to partner for brands that choose courage over convention.

A Brand with a backbone:

Built a team and reputation that hold us to the same standards we expect from our clients.

If the rules aren’t serving you,

rewrite

with us.

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