Signals From the Edge

How do I get my company’s stakeholders and customers to buy into social initiatives such as sustainability, mental health and education?

In 2020, our founder and CMO Rahul Raj delivered a TEDX talk on Challenger Thinking. Within it, he elaborated on the mission that motivates our work at 5&Vine.

From boats made of wool to Fashion Nova’s million-dollar settlement, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this January.

Our goal has always been to make a positive impact on society and we’ve been consistent in partnering with brands that want to do the same. We function on an understanding that the world needs Challengers now.

Startups are addicted to paid media. This addiction is amplified by venture capital funding, with nearly 50 percent of every dollar raised being funnelled into online ads.