Signals From the Edge

Startups are addicted to paid media. This addiction is amplified by venture capital funding, with nearly 50 percent of every dollar raised being funnelled into online ads.

We set out to create a badge for the fearless leaders that embrace the responsibility to ask tough questions, and take action to create a better, more equitable world. We’re for people who believe in their potential to challenge the status quo.

We set out to create a badge for the fearless leaders that embrace the responsibility to ask tough questions, and take action to create a better, more equitable world. We’re for people who believe in their potential to challenge the status quo.

While it’s unrealistic to think that you can rearrange your entire business from one that sells to one that leases overnight, there are steps you can take to accelerate your shift to leasing, and as a result, limit consumers' dependence on having to buy everything new.

As lockdowns start easing across parts of the world and we acclimate to the new normal, there are several trends and shifts in mindset Challenger businesses should know.