Signals From the Edge

We set out to create a badge for the fearless leaders that embrace the responsibility to ask tough questions, and take action to create a better, more equitable world. We’re for people who believe in their potential to challenge the status quo.

We set out to create a badge for the fearless leaders that embrace the responsibility to ask tough questions, and take action to create a better, more equitable world. We’re for people who believe in their potential to challenge the status quo.

While it’s unrealistic to think that you can rearrange your entire business from one that sells to one that leases overnight, there are steps you can take to accelerate your shift to leasing, and as a result, limit consumers' dependence on having to buy everything new.

As lockdowns start easing across parts of the world and we acclimate to the new normal, there are several trends and shifts in mindset Challenger businesses should know.

The success of a Challenger Brand comes in the fact they're inherently human. They’re driven by people who genuinely care and are, as a result, invested in causes that matter.