Signals From the Edge

A core pillar of being a Challenger Brand is the care and purpose they have in delivering results that meaningfully benefit society and the environment. For that reason, being customer-obsessed should come as second-nature.

When you think of Challenger Brands, you’d be forgiven for associating them with scrappy startups and companies so small that agility doesn’t come with compromise.

5&Vine’s Startup Marketplace is a space packed with regularly updated resources our team and clients use to grow Challenger Brands dedicated to building a better, more equitable future.

Being a Challenger is a mindset, a way of life and a playbook to view the world around you. Here are eight steps you can take to ensure you’re approaching entrepreneurship like a Challenger.

Embracing Challenger thinking means embracing discomfort. Use that discomfort to propel you forward. Let the feeling become the force that guides you to ask hard questions and change something in the world for the better.