Signals From the Edge

The next time you feel uncomfortable about how an event is playing out or by the idea that a conversation isn’t happening when it should, let that discomfort grow so you can act on it.

We’re excited to announce that our Challenger Brand client Answerable has been named one of three winners at the L'Oréal Canada 2021 Open Innovation Program in collaboration with Bonjour Startup Montreal!

As we continue to follow the events of the suit we should all, as marketers and brand leaders, take time to reflect, and use it as a reminder of the responsibility we have not just to our brands, but society.

Whether you’re looking to hire new talent or retain the team you’ve already got in place, the YOLO economy isn't something to ignore. It’s something to acknowledge, consider and, if you’re a true Challenger, use to good advantage.

We interviewed our founder and fractional CMO Rahul Raj to get insight on what exactly a fractional CMO does and what you should know before investing in one.