The Contender

Signals From the Edge

Stories from the frontlines of rebellion.Insights, ideas, and playbooks for brands that break from the pack - and build what’s next.
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February 28, 2022

5 From the Vine: Inclusive Campaigns To Metaverse Fashion

Continuing our series of sharing the brands and campaigns that have caught our attention, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this month.
February 27, 2022

Launching a Company Social Initiative: Here’s How to Win Buy-In

How do I get my company’s stakeholders and customers to buy into social initiatives such as sustainability, mental health and education?
February 3, 2022

How to Get Your Team to Embrace Challenger Thinking in 2022

In 2020, our founder and CMO Rahul Raj delivered a TEDX talk on Challenger Thinking. Within it, he elaborated on the mission that motivates our work at 5&Vine.
January 31, 2022

5 From the Vine: Cold Pop-Ups, Recyclable Boats, and Vegan Baking

From boats made of wool to Fashion Nova’s million-dollar settlement, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this January.
December 20, 2021

The Challenger Brand: Insights from Fearless Founders

Our goal has always been to make a positive impact on society and we’ve been consistent in partnering with brands that want to do the same. We function on an understanding that the world needs Challengers now.
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