Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
January 3, 2023

What makes a brand a Challenger Brand?

Real Challengers put pedal to the metal when they crest that mountain, and never cease their intention to do right by their customers and the world.
November 4, 2022

How To Make Better Decisions And Avoid Reputational Damage

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.
September 30, 2022

The Impact of Covid and Climate Change on the Collectibles Market

Some billionaires would like us to believe that we can colonize another world. But we’re already on one, and it’s the rarest gem.
September 20, 2022

Rahul Raj Joins Enactus Canada National Exposition Judges

For this edition, 5&Vine’s founder Rahul Raj will be on the team of judges evaluating which upcoming Challenger will move on to represent the country at the Enactus World Cup.
September 6, 2022

ICPs & personas can propel your Challenger Brand strategy

ICP and Persona development is the beginning of an actionable plan to prioritize which customers matter most, how you can deliver for them, speak to them, build loyalty and advocacy.
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