Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
September 20, 2022

Rahul Raj Joins Enactus Canada National Exposition Judges

For this edition, 5&Vine’s founder Rahul Raj will be on the team of judges evaluating which upcoming Challenger will move on to represent the country at the Enactus World Cup.
September 6, 2022

ICPs & personas can propel your Challenger Brand strategy

ICP and Persona development is the beginning of an actionable plan to prioritize which customers matter most, how you can deliver for them, speak to them, build loyalty and advocacy.
August 23, 2022

Challenger Brands we love: Guide Beauty

Redefining the beauty industry through products that have been designed from the ground up to be ergonomic, inclusive, and disruptive to the current market.
July 18, 2022

5&Vine Founder Rahul Raj Speaks at This Year’s 100+ Accelerator

Congratulations to each of the Challengers helping to solve some of the world’s most pressing global sustainability issues!
July 5, 2022

Announcing the First Winner of 5&Vine’s Challenger Fund

Towards the end of last year, we announced the launch of The Challenger Brand, a quarterly clothing drop where we partner with different creatives to design a limited-release t-shirt.
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