Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
February 17, 2023

When incumbents challenge their own legacy

Harvard’s appointment of its first Black president, Claudine Gay, demonstrates that incumbents can, and must, challenge their own legacy.
February 9, 2023

4 characteristics of Challenger Brands in 2023

With market dynamics shifting rapidly under our feet, these Challenger Brands embody the flexibility and ambition to seize the opportunity and win.
January 18, 2023

AI: A Creative Renaissance or Cultural Stagnation?

Although it may never reach the point of replacing human creativity, AI may be the biggest change to how we create since the personal computer.
January 11, 2023

Three Considerations for AI and the Minds Behind It

When AI is designed intentionally, it can spark innovation without sacrificing functionality or performance.
January 5, 2023

The Role of Challenger Brand Marketing During an Economic Downturn

By proxy, it’s easier to treat customers with empathy if it’s a value that’s already embedded across the company in the way its people are treated.
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