The Contender

Signals From the Edge

Stories from the frontlines of rebellion.Insights, ideas, and playbooks for brands that break from the pack - and build what’s next.
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September 30, 2022

The Impact of Covid and Climate Change on the Collectibles Market

Some billionaires would like us to believe that we can colonize another world. But we’re already on one, and it’s the rarest gem.
September 20, 2022

Rahul Raj Joins Enactus Canada National Exposition Judges

For this edition, 5&Vine’s founder Rahul Raj will be on the team of judges evaluating which upcoming Challenger will move on to represent the country at the Enactus World Cup.
September 6, 2022

ICPs & personas can propel your Challenger Brand strategy

ICP and Persona development is the beginning of an actionable plan to prioritize which customers matter most, how you can deliver for them, speak to them, build loyalty and advocacy.
August 23, 2022

Challenger Brands we love: Guide Beauty

Redefining the beauty industry through products that have been designed from the ground up to be ergonomic, inclusive, and disruptive to the current market.
July 18, 2022

5&Vine Founder Rahul Raj Speaks at This Year’s 100+ Accelerator

Congratulations to each of the Challengers helping to solve some of the world’s most pressing global sustainability issues!
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