Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
January 11, 2023

Three Considerations for AI and the Minds Behind It

When AI is designed intentionally, it can spark innovation without sacrificing functionality or performance.
January 5, 2023

The Role of Challenger Brand Marketing During an Economic Downturn

By proxy, it’s easier to treat customers with empathy if it’s a value that’s already embedded across the company in the way its people are treated.
January 3, 2023

What makes a brand a Challenger Brand?

Real Challengers put pedal to the metal when they crest that mountain, and never cease their intention to do right by their customers and the world.
November 4, 2022

How To Make Better Decisions And Avoid Reputational Damage

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.
September 30, 2022

The Impact of Covid and Climate Change on the Collectibles Market

Some billionaires would like us to believe that we can colonize another world. But we’re already on one, and it’s the rarest gem.
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