Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
March 31, 2023

Top Canadian B Corporation Challenger Brands on our radar in 2023

As a Canadian agency working with Challenger Brands, we thought, “What better opportunity to highlight some of our favourite Canadian B Corporation Challenger Brands on our radar this year.”
March 24, 2023

What does it mean to be a B Corporation?

Join as as we answer common B Corp FAQs and celebrate our 2nd year as a B Corp.
Neon sign that says "For the world"
March 15, 2023

Wellness Wednesday: 5 Challenger Brands we’re watching

It’s inspiring to see these Challenger Brands enter the highly saturated health and wellness space and succeed — people can truly sense authenticity, sincerity, and a genuine desire to do better and help others.
March 13, 2023

Why Challengers seek unfiltered feeds and diversified algorithms

Until companies and their algorithms do things differently, it’s up to us to preserve our online culture’s integrity and its myriad flavors.
March 6, 2023

What A Dutch Supermarket Chain Can Teach Us About Earning Loyalty

Jumbo’s “chat registers” go beyond demographic segmentation to fulfill an unmet need of loneliness. Discover how to identify and address unmet needs to earn trust and loyalty.
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