The Contender

Signals From the Edge

Stories from the frontlines of rebellion.Insights, ideas, and playbooks for brands that break from the pack - and build what’s next.
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January 18, 2023

AI: A Creative Renaissance or Cultural Stagnation?

Although it may never reach the point of replacing human creativity, AI may be the biggest change to how we create since the personal computer.
January 11, 2023

Three Considerations for AI and the Minds Behind It

When AI is designed intentionally, it can spark innovation without sacrificing functionality or performance.
January 5, 2023

The Role of Challenger Brand Marketing During an Economic Downturn

By proxy, it’s easier to treat customers with empathy if it’s a value that’s already embedded across the company in the way its people are treated.
January 3, 2023

What makes a brand a Challenger Brand?

Real Challengers put pedal to the metal when they crest that mountain, and never cease their intention to do right by their customers and the world.
November 4, 2022

How To Make Better Decisions And Avoid Reputational Damage

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.
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