Signals From the Edge

It’s inspiring to see these Challenger Brands enter the highly saturated health and wellness space and succeed — people can truly sense authenticity, sincerity, and a genuine desire to do better and help others.

Until companies and their algorithms do things differently, it’s up to us to preserve our online culture’s integrity and its myriad flavors.

Jumbo’s “chat registers” go beyond demographic segmentation to fulfill an unmet need of loneliness. Discover how to identify and address unmet needs to earn trust and loyalty.

Harvard’s appointment of its first Black president, Claudine Gay, demonstrates that incumbents can, and must, challenge their own legacy.

With market dynamics shifting rapidly under our feet, these Challenger Brands embody the flexibility and ambition to seize the opportunity and win.