5&Vine
5&VINE HAS BEEN HONOURED WITH TWO PLATINUM AND ONE GOLD AWARDS IN THE WEBSITE CATEGORY AT THE 2023 MARCOM AWARDS!
The Challenger Brand Agency
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Commonly

A better way to make friends

Our Impact

  • Naming & Branding
  • Value Proposition
  • Website Design

OUR ROLE

NamingBrandingWebsite Design

THE CHALLENGE

Commonly is on a mission to make building new friendships fun and easy. It’s hard to make friends as adults. But, we need them because it’s these critical connections that make the good times better while helping us get through the tough times, improving our overall quality of life. Commonly is a matchmaker for friends that removes the complexity and uncertainty by identifying potential new friends that align with your profile, and then helps you coordinate plans. All you have to do is take the questionnaire, opt into plans that fit your schedule, and show up to meet new pals!

OUR APPROACH

5&Vine was engaged to create the name and visual identity for Commonly. For both efforts, our top priority was to communicate friendliness and ease. The name emphasizes the root of what makes a lasting connecting – discovering something that you share in common. We brought this name to life with a bright, vibrant colour scheme that imbues curiosity and trust in discovering the platform. We merged both together to design the website for the company’s launch in Colorado.

THE OUTCOME

A new name, brand, and website that embodies the Commonly mission of helping people find where they belong and bring more meaningful connection into their lives.