Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
October 31, 2024

When feelings meet facts

Blend emotional storytelling with clear insights—the winning formula for Challenger Brands looking to leave a lasting impact.
Written by
Rahul Raj
September 26, 2024

Brand like a Challenger: Seggiano's story through packaging

Where better to tell your brand story than your packaging? Explore our recent redesign for Seggiano, rooted in strategy & storytelling.
Written by
Rahul Raj
September 12, 2024

Position like a Challenger: How ecobee Achieved 15x Sales

Explore the art of bold brand positioning and it's impact on Challenger Brand ecobee.
Written by
Rahul Raj
August 2, 2024

Brand partnerships that challenge norms

Explore how challenger brand partnerships are changing the game. From the “unsponsored” sponsorship, to unexpected collaborations and unique reveals.
Written by
Rahul Raj
May 31, 2024

AI marketing examples

AI offers incredible opportunities to be more efficient, however over relying on it results in basic, bland content that threatens brand differentiation.
Written by
Rahul Raj
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