The Contender

Signals From the Edge

Stories from the frontlines of rebellion.Insights, ideas, and playbooks for brands that break from the pack - and build what’s next.
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February 29, 2024

How to *actually* make your brand stand out from the pack

Insights from our best project yet (according to our office pup), repositioning Crumps’ Naturals. Explore how we uncovered white space & repositioned the brand.
Written by
Rahul Raj
February 27, 2024

Authenticity unleashed: How brands can win in the AI era

Looking for a competitive edge in 2024? In this age of AI, keeping it real might just be the boldest brand strategy.
Written by
Rahul Raj
Large multicoloured 5 with the words Navigating the Crossroads
December 19, 2023

Technology, authenticity, and the future of Challenger Brands in 2024

This year, we saw two opposing ideas converge: technology VS authenticity. Explore thought-provoking questions to guide your 2024 strategy.
Written by
Rahul Raj
December 18, 2023

Insights from the CEO of B Labs US & CA

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.
Written by
Rahul Raj
December 13, 2023

The KAWS Playbook: Using the Familiar to Accelerate the New

When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience.
Written by
Rahul Raj
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